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Session 2: Recognising Opportunity

Big business ideas - where do they come from?

Session details

Date: Tuesday, 10 March 2015

Location: Building 8, Room 211, ECU Joondalup Campus


  • Associate Professor Maryam Omari, School of Business, ECU
  • Industry speaker - Mr Rob Appleyard, Founder & Managing Director, Lazer Safe

Registration: Required

Session schedule

5:00pm Registration & Networking

5:10pm Welcome & Session Introduction

5:15pm Speakers and Q&A

6:35pm Networking with drinks & canapés

7:15pm Close

Session content

Enterprise Tuesday Session 2 focuses on the significance of opportunity recognition to the success of a new business venture. Not all ideas will make successful ventures, so what are the steps that need to be taken to assess if an idea has the potential to become a commercially viable business?

The Session will examine and identify the difference between an opportunity and an idea, covering formation of an idea/innovation by a team or person and how that opportunity is evaluated in order to develop it further. In addition, the Session discusses how complementary concepts such as instinct, intuition and serendipity enhance the entrepreneur's openness to opportunities, and how their belief in the merits of the idea help to persuade early customers and/or investors it is worth the risk.

Session 2 will feature an academic speaker from Edith Cowan University’s School of Business, and an industry speaker who will present their business case study.

Speaker information

Associate Professor Maryam Omari

Maryam is an Associate Professor at ECU. She has held a number of academic leadership positions and has been involved in significant curriculum change. She has a PhD, Masters in Human Resource Management (HRM), Graduate Diploma in Business Management, and a Bachelor of Science. Her research interests lie in workplace bullying, cross cultural management, and quality of worklife issues. Maryam has taught Human Resource Management, International Business and Management. She has lived, studied and worked in the Middle East, UK and USA.

Maryam is currently on the Board of ConnectGroups and the Australia and New Zealand Academy of Management (ANZAM); a member of the WA Australian Human Resources Institute (AHRI) State Council; the WA representative on the AHRI Research Advisory Panel; the Chair of the International Management Stream of the ANZAM annual conference; and a Judge for the annual Telstra Business, and Telstra Business Woman of the Year Awards. 

Maryam has 17 years of human resources experience, with the last seven at an Executive level as an HR Manager. She has worked in various HR capacities including: training and development, recruitment and selection, coordination of graduate programs, organisational development, program evaluation, project management and strategic planning. She has significant experience in the design, delivery and evaluation of Executive Education and Management Development programs. 

Mr Rob Appleyard

Rob is the founder and Managing Director of Lazer Safe. Rob directs all areas of the company including marketing, sales, financial management, research and development, production management and human resource management.

As a long serving member of the European CEN/TC, ANSI B11 and ISO standards committees, Rob is highly regarded by the global press brake community as a leading expert in the fields of press brake safety and safety standards.

Away from the office Rob is a license holder with the FIA CAMS motor racing body and competes on the track in the Formula Ford racing championship series. He also has a long association with yacht racing and currently competes in one-design-keel boat racing. His passion for competition racing and performance vehicles fuels his relentless pursuit in developing products and technology that achieve the highest level of performance for Lazer Safe customers.

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