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Session 3: Serendipity or Hard Work

Developing ideas - does luck play a part or is it just hard graft?

Session details

Date: Tuesday, 14 April 2015

Location: Building 8, Room 211, ECU Joondalup Campus


  • Academic speaker Associate Professor Maryam Omari, ECU's School of Business
  • Industry speaker Jill (Nash) Hansen, Managing Director, Lust Pearls

Registration: Required

Session schedule

5:00pm Registration & Networking

5:10pm Welcome & Session Introduction

5:15pm Speakers and Q&A

6:35pm Networking with drinks & canap├ęs

7:15pm Close

Session information

Opportunity recognition is often considered the first step in building a new business venture but how do opportunities present themselves for discovery; is it systematic exploration or spontaneous recognition? Do serendipity and/or luck play a part, and how important is alertness and prior knowledge in the innovation process and subsequent product development?

Session 3 examines how entrepreneurial and innovation opportunities are discovered and developed, as well as what is needed to ensure opportunities are recognised. Post-discovery, the Session explores the elements that contribute to enabling the opportunity to be developed into a successful business venture.

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