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Google Challenge - student online marketing

ECU undergraduate students use their ability to engage with bricks and mortar' and online communities in the annual Google Challenge, an international competition. As part of the competition, students compete at a global level against other university teams, using the Internet and online marketing options to promote a particular cause. In 2010, a group of three undergraduate students was announced as the winning team in the Google Challenge Asia Pacific Region (APAC) category.

As part of the competition, each team receives US $200 worth of free online advertising with Google Ad Words to work with a local business to devise effective online marketing campaigns. The winning ECU team in 2010 worked with the Busta Moves Dance Studio in East Perth, utilizing effective online marketing tools to create an interactive website which effectively promoted the dance studio and its activities.

Other teams from ECU have promoted adoption of dogs for a dog shelter and other small businesses. The winning team must go through a three-stage judging process, including quantitative evaluation of the client account through the use of variables such as impressions and click-throughs, followed by a qualitative evaluation by Google experts, and finally an evaluation by a global academic panel.

As part of the challenge, students are required to engage with the community as well as an international computing group such as Google.

Key ECU Staff

Professor Clive Barstow.

Engagement Partners

Google.

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