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Students will graduate industry ready with the knowledge required for a career in customer, product, and brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large.
This major gives students the practical skills to research the needs of customers, bring products to market, create and implement a marketing plan, manage channel partners and manage customer satisfaction and loyalty utilising industry standard technology and software. In order to give students career flexibility and access to global opportunities, the marketing major includes local, national and international contexts, ensuring our students graduate world-ready.
Good question. It's what other organisations ask our graduates every year....Find out more
It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by our graduates for 11 years in a row confirms that.
It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.
And it's how we know that we're one of the best young universities in the world under 50 years old.
So the real question is, why not choose ECU?
Australian Marketing Institute (AMI) have Accredited this Major.
This major is only accredited when taken in the Bachelor of Commerce, Bachelor of Commerce Professional or any associated double degree.
This professional recognition only applies when you study this Major in one of the following courses:
|Unit Code||Unit Title||Credit Points|
|MKT1600||Marketing Principles & Practices||15|
|BUS3100||Business Research Practices||15|
|MKT3600||New Product Development||15|
|Plus one unit selected from:|
|MKT2805 ^||Social Media Marketing||15|
|MKT3606 ^||Current Issues in Marketing||15|
^ Core Option
Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
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