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Sport not only provides entertainment to hundreds of thousands of people around the world, it is also a multi-million dollar industry.
It provides job opportunities for venue managers, marketing managers, finance managers, sport development managers, player managers, health and fitness franchisees, sport business owners and more. The commercialisation and professionalisation of sport as a global industry has increased demand for university graduates with the knowledge, practical skills and transferable employability skills required to function as business professionals and industry leaders in contemporary sport agencies and organisations, as well as for managing their own sport business. This major commences with an introduction to the sport industry and focuses on the application of key sport business principles including; marketing, sport delivery systems, strategic and human resource management, funding and finance, legal aspects, sport venue and event management, and business research and planning. It also offers a range of situated learning experiences, including industry practicum placements, and community-interactive project work.
Please note this major has a practicum unit (SPM2111) which is core to the program. Students will be required to complete a minimum of 20 hours at a host organisation. These hours may be outside normal university hours.
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Students will undertake work placement in one unit in a not-for-profit, incorporated sport organisation/club.
Students are required to complete 20 hours per practicum at their host organisation. These hours may be outside normal university hours.
Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.
Students are provided with a Student Placement guide which details the expected behaviour and conduct while working in the host organisation.
|Unit Code||Unit Title||Credit Points|
|MKT1600||Marketing Principles & Practices||15|
|SPM2112||Sport Delivery Systems||15|
|SPM2111||Sport Organisation Management||15|
|SPM3655||Sport and Events Funding and Finance||15|
|SPM3114||Sport Venues and Events||15|
|SPM3113||Sport and Leisure Law||15|
|BUS3100||Business Research Practices||15|
|SPM3221||Sport Business Planning||15|
Career opportunities for graduates exist within a range of professional, commercial, not-for-profit and government sport organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of sport clubs, businesses, associations and federations, sport facilities and venues, player and athlete development, sport programs, events and services, sales, communications and marketing or the hiring, training and supervising of staff.
Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Sport Business Owner/Manager
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