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Sport Business Major

Code: MAAAJL

Sport not only provides entertainment to hundreds of thousands of people around the world, it is also a multi-million dollar industry.

It provides job opportunities for venue managers, marketing managers, finance managers, sport development managers, player managers, health and fitness franchisees, sport business owners and more. The commercialisation and professionalisation of sport as a global industry has increased demand for university graduates with the knowledge, practical skills and transferable employability skills required to function as business professionals and industry leaders in contemporary sport agencies and organisations, as well as for managing their own sport business. The Sport Business major can be studied in the Bachelor of Commerce and commences with an introduction to the sport industry and focuses on the application of key sport business principles including; marketing, sport delivery systems, strategic and human resource management, funding and finance, legal aspects, sport venue and event management, and business research and planning. It also offers a range of situated learning experiences, including industry practicum placements, and community-interactive project work.

Availability

Availability

Joondalup

Offered

Mount Lawley

South West (Bunbury)

Online

Why choose ECU?

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It's what we do every year…

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It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by graduates for 11 years in a row confirms that.

We've also learned that we're now Australia's top ranked public university for student satisfaction.

And Times Higher Education tell us we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Practicum Requirement

Students will undertake work placement in one unit in a not-for-profit, incorporated sport organisation/club.

Attendance requirements

Students are required to complete 20 hours per practicum at their host organisation. These hours may be outside normal university hours.

Clearances and/or Risk Management Protocols Required

Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.

Professional practice rules

Students are provided with a Student Placement guide which details the expected behaviour and conduct while working in the host organisation.

Structure

Structure

Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
SPM2112Sport Delivery Systems15
SPM2111Sport Organisation Management15
SPM3655Sport and Events Funding and Finance15
SPM3114Sport Venues and Events15
SPM3113Sport and Leisure Law15
BUS3100Business Research Practices15
SPM3221Sport Business Planning15

Employment Opportunities

Career opportunities for graduates exist within a range of professional, commercial, not-for-profit and government sport organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of sport clubs, businesses, associations and federations, sport facilities and venues, player and athlete development, sport programs, events and services, sales, communications and marketing or the hiring, training and supervising of staff.

Possible future job titles

Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Sport Business Owner/Manager

This Major can be studied in the following courses

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