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This major provides students with the practical expertise to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to demonstrate initiative and make decisions.
Public Relations uses various strategies to build and maintain relationships between organisations and the public. It is the key to effective communication in all sectors of business, government, academic and not-for-profit industries. Through a focus on technology, creativity and the arts as a foundation to sustainable, ethical and innovative business practice, graduates of this major will be well-placed for a progressive and fast-moving world.
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Students are required to complete 12 units from:
|Unit Code||Unit Title||Credit Points|
|PRN2110 ^||Foundations of Public Relations||15|
|PRN2124 ^||Public Relations Event Management||15|
|JOU2111 ^||Introduction to Journalism||15|
|PRN2225 ^||Media Relations||15|
|MST2150 ^||Media in Asia||15|
|PRN3150 ^||Public Relations: Fashion, Music and the Arts||15|
|BRO2026 ^||Finding Context in Reportage||15|
|PRN3223 ^||Corporate Communication, Issues and Crises||15|
|WRT1110 ^||Introduction to Editing||15|
|POL3170 ^||Conflict and Cooperation: Global Challenges in an Age of Disruption||15|
|PRN3160 ^||Social and Online Media Strategies||15|
^ Core Option
This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.
Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager, Events Coordinator, Events Manager
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