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Sport Business Major


Sport not only provides entertainment to hundreds of thousands of people around the world, it is also a multi-million dollar industry.

It provides job opportunities for venue managers, marketing managers, finance managers, sport development managers, player managers, health and fitness franchisees, sport business owners and more. The commercialisation and professionalisation of sport as a global industry has increased demand for university graduates with the knowledge, practical skills and transferable employability skills required to function as business professionals and industry leaders in contemporary sport agencies and organisations, as well as for managing their own sport business. This major commences with an introduction to the sport industry and focuses on the application of key sport business principles including; marketing, sport delivery systems, strategic and human resource management, funding and finance, legal aspects, sport venue and event management, and business research and planning. It also offers a range of situated learning experiences, including industry practicum placements, and community-interactive project work.





Mount Lawley

South West (Bunbury)



Non standard timetable requirements

Please note this major has a practicum unit (SPM2111) which is core to the program. Students will be required to complete a minimum of 20 hours at a host organisation. These hours may be outside normal university hours.

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Major details

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  2. Apply broad knowledge, with depth in discipline, to a range business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes, including the ability to be able to evaluate team processes.
  4. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology and transliteracy proficiency.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Practicum Requirement

Students will undertake work placement in one unit in a not-for-profit, incorporated sport organisation/club.

Attendance requirements

Students are required to complete 20 hours per practicum at their host organisation. These hours may be outside normal university hours.

Clearances and/or Risk Management Protocols Required

Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.

Professional practice rules

Students are provided with a Student Placement guide which details the expected behaviour and conduct while working in the host organisation.



Unit Code Unit Title Credit Points
SPM2112Sport Delivery Systems15
SPM2111Sport Organisation Management15
SPM2510Marketing and Communications for Sport and Events15
SPM3655Sport and Events Funding and Finance15
SPM3114Sport Venues and Events15
SPM3113Sport and Leisure Law15
BUS3100Business Research Practices15
SPM3221Sport Business Planning15

Employment Opportunities

Career opportunities for graduates exist within a range of professional, commercial, not-for-profit and government sport organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of sport clubs, businesses, associations and federations, sport facilities and venues, player and athlete development, sport programs, events and services, sales, communications and marketing or the hiring, training and supervising of staff.

Possible future job titles

Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Sport Business Owner/Manager

This Major can be studied in the following courses


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