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Professional Recognition

Code MAAACX

Marketing Major

Creative thinkers made here.

Creative thinkers made here.

Why ECU?

About this Major

Hone your creative skills with strategic business management knowledge, including critical thinking, teamwork, communication and problem-solving.

You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs. Marketing forms one of the core principles of any business. This major gives you the practical skills to research the needs of customers, bring products to market, create and implement marketing plans, and manage customer relationships. You’ll gain the skills to attract new customers and retain existing customers and enhance the relationship with the product, brand, or organisation. As a marketing student, you’ll also gain practical experience in both traditional and digital media using industry standard software, and create portfolios that showcase your talents. There is an emphasis on local, national and international contexts, ensuring you graduate world-ready.

Code MAAACX

Availability & Campus

Location Availability
Joondalup
Mount Lawley
South West
Online
= Available

Professional Recognition

  • This Major has been Accredited by: Australian Marketing Institute (AMI).

    This major is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.

Details

Structure

Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2605Promotional Marketing15
MKT2608Consumer Behaviour15
MKT2700Retail Marketing15
MKT2805Social Media Marketing15
MKT3600New Product Development15
MKT3820Marketing Analytics15
MKT3601Marketing Strategy15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Notes

Learning Outcomes

  1. Apply broad knowledge and diverse perspectives in marketing contexts.
  2. Solve complex marketing problems with critical thinking.
  3. Communicate effectively in marketing contexts.
  4. Collaborate effectively as a member of a team.
  5. Generate innovative and creative ideas in marketing contexts.
  6. Reflect on experiences for personal and professional development.
  7. Engage in ethical and socially responsible behaviour.

Career Opportunities

Employment opportunities

There are career opportunities in business-to-business, business-to-consumer, business-to-government, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

This Major can be studied in the following courses

Experiences

Student stories

Rebecca Smith

Rebecca Smith

ECU Commerce & Psychology graduate and Chief Marketing Officer at frank green

I've always wanted to have a positive impact on people and the environment throughout my career.  

ECU knows that a degree is not enough; you need networks and industry experience to give you an edge, so they gave me lots of opportunities to work on real business challenges.  
I've always looked up to strong female business leaders who found a passion or a purpose they could contribute to. At frank green I have been able to inspire and excite generations to engage in reusable and sustainable behaviour.

The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.

Applying

Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.