Professional Recognition
-
This Major has been Accredited by: Australian Marketing Institute (AMI).
This major is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
Details
Structure
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Learning Outcomes
- Apply broad knowledge and diverse perspectives in marketing contexts.
- Solve complex marketing problems with critical thinking.
- Communicate effectively in marketing contexts.
- Collaborate effectively as a member of a team.
- Generate innovative and creative ideas in marketing contexts.
- Reflect on experiences for personal and professional development.
- Engage in ethical and socially responsible behaviour.
Career Opportunities
Employment opportunities
There are career opportunities in business-to-business, business-to-consumer, business-to-government, government-to-consumer and the not-for-profit sectors.
Possible future job titles
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
This Major can be studied in the following courses
Experiences
Facilities
Student stories
I've always wanted to have a positive impact on people and the environment throughout my career.
ECU knows that a degree is not enough; you need networks and industry experience to give you an edge, so they gave me lots of opportunities to work on real business challenges.
I've always looked up to strong female business leaders who found a passion or a purpose they could contribute to. At frank green I have been able to inspire and excite generations to engage in reusable and sustainable behaviour.