Code SPAAPI
Marketing Specialisation
Creative thinkers made here.
Creative thinkers made here.
Why study at ECU?
About this Specialisation
Provides students with the skills and knowledge to think strategically when it comes to social and digital media.
Confidence and competence in digital and social media is crucial for all marketing industry professionals, and those who own or manage a small to medium business. This specialisation is designed in consultation with industry, so students become proficient in the application of digital marketing technologies relevant to their careers. Students participate in a range of projects which include developing a social media marketing plan; and learning about digital analytics, Search Engine Optimisation, and artificial intelligence. These skills can be applied to the development of new products and strategic marketing plans to assist in organisational success. Contemporary issues facing marketing practitioners in today's local and global marketplace are also addressed so graduates are world ready.
Code SPAAPI
Availability & Campus
Location | Availability |
---|---|
Joondalup | |
Mount Lawley | |
South West | |
Online |
Details
Structure
For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookCareer Opportunities
Employment opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing and innovation.
Possible future job titles
Marketing Manager, Customer Relationship Manager, Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator.