PhD proposal presentation by Ni Made Ernawati
ECU's School of Marketing, Tourism and Leisure invites you to attend a PhD Proposal Presentation by Ni Made Ernawait:
Product-Market Orientation of Community Based Cultural Tourism (CBCT): The Tri Hita Karana Approach, A Case Study in Bali, Indonesia
The purpose of this research is to discover the Community Based Cultural Tourism (CBCT) 'host-tourist product match'. It investigates how sustainable tourism development impacts both the host community as well as tourists whilst trying to maintain and/or enhance, cultural authenticity.
The CBCT product-match host-tourist model may become a reference for the management, service providers and the people involved in the CBT development. This applies specifically for the packaging of CBT products especially for those embracing culture as the main attraction. The survey subjects are the CBT host community and their guests. Two data collection strategies will be used. The first uses the qualitative approach of focus group and in-depth interviews.
The information gathered will be analysed using the NVivo program, and used to develop a survey questionnaire as the quantitative research instrument for the second strategy, a face-to-face survey. The response options in the questionnaire will reflect the values of Tri Hita Karana (THK) – a sustainable Balinese life-balance concept. Data from the second approach will be analysed by ANOVA and t-tests provided that the assumptions associated can be met. This research will generate a CBCT Product host-guest model.
Research question
This research will analyse the Community Based Tourism (CBT) host-tourist product match. It will investigate to what extent local culture sustains, changes, or develops in relation to a 'CBT product model' structure, for the purpose of enhancing cultural sustainability, community development and CBT tourist satisfaction.
Secondary research questions
1. To what extent should the cultural components stay or change to satisfy tourist needs?
2. To what extent should the cultural components stay or change for the community to develop, yet also be sustainable?
3. What kind of tourism services and tangible products (the industry elements) are required to satisfy by CBT tourists, but also be acceptable for the host community?
4. Is the Tri Hita Karana (THK) model an appropriate approach to ensure Community Based Tourism (CBT) sustainability?
Supervisors: Professor Ross Dowling and Dr Dale Sanders
Date: Monday 20 February
Time: 2.00 pm
Location: ECU, Jooondalup campus, building 31, room 113. Joondalup campus map.
For more information contact Bev Lurie, or phone (08) 6304 5237.