Wednesday, 09 November 2011
On Friday 4 November, ECU’s top business students competed for the honour of being named the ‘Best of the Best’. Student teams presented business ideas and plans in ECU’s Council Chambers to a panel of industry judges, who determined which team deserved the title.
The Best of the Best competition is for students in BES1200 Business Knowledge Development, a unit in the Business Edge program. As part of assessment for the unit, students form teams to create a viable business proposal. High-achieving teams across the BES1200 classes are then nominated to present their business proposal at the end of semester, as part of the Best of the Best competition.
For the competition, the student teams create and deliver an eight-minute pitch based on the elements of their assignment, including an analysis of the strengths, weakness, opportunities and threats to their business; a budget; a promotional campaign; and a survey analysis. They also had to prepare to answer questions from the panel at the conclusion of their presentation.
The industry panel consisted of Glynn Jones, Manager of Artisan Developments; Steve Trafford, Relationship Manager for Premier Retail Banking and Wealth Management at HSBC; Geoff Amphlett, a Councillor at the City of Joondalup and a Justice of the Peace; and June Allan, Owner and Director of Ocean Publishing.
After much deliberation, the industry panel deemed this semester’s winners to be Ava Norris, Shaun Callaghan, Fizah Ismail and Chao Gong, who had developed a business proposal for a prison-themed steakhouse in Fremantle. Aptly named ‘The Convict’s Noose’, the restaurant was to be a replica of Fremantle Prison, where guests could extend the experience of the popular tourist destination by dining in cages and being served by waiters dressed in prison uniforms.
Student Ava Norris, who is studying a Bachelor of Business majoring in Management and Human Resource Management, commented on the rewarding nature of the competition.
“It was such a rewarding experience to even be part of these presentations. Winning was a bonus - just the chance to present in front of business people is a fantastic, while daunting, opportunity. I've come away with the confidence and motivation to do the best I can at university and aim high for my future,” she said.
Student Andrew Swann was also recognised for his efforts by the judges, being named ‘Best Presenter’ for his pitch for a micro-distillery in the proposed Ocean Reef Marina.
For more information on the BES1200 Best of the Best competition, contact Business Edge lecturer Dr Denise Jackson.
Dr Denise Jackson
Phone: (61 8) 6304 2794