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Marketing students develop campaigns for real clients

Thursday, 31 May 2012


ECU Marketing students have been busy planning and executing online marketing campaigns for real clients this semester. The student teams from the unit MKT3606/5700 Current Issues in Marketing presented the results from these campaigns to their clients, peers and industry at a recent showcasing event.

The campaigns formed part of assessment for the unit, and were based on the popular university competition, the Google Online Marketing Challenge. The competition provides students all over the world with the chance to experience online marketing by creating a Google AdWords and Google+ campaign. With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organisation.

ECU has enjoyed considerable success in the Google Online Marketing Challenge since the competition began in 2008, consistently ranking in the top 10 and producing the Asia-Pacific Regional Winners in 2010 and 2011. Five of the student teams from this semester’s MKT3606/5700 class will be using their campaigns to compete at a global level in the competition.

The teams worked on campaigns for a variety of clients, including:

  • Surf Life Saving WA Training and Education
  • Care2Create
  • Blackwood River Houseboats
  • Mosman Glass Printers
  • Perth Event Photography
  • Twenty Two Folds
  • Hibrix

In consultation with these clients, the students ran social media campaigns from March to May, and for the last three weeks of this campaign, also ran a Pay Per Click (PPC) campaign on Google AdWords for Facebook or LinkedIn.

Julius Pang, Director of Perth Event Photography, was impressed with the overall experience of working with the students on the campaign.

“We are confident that Perth Event Photography will build up solid brand awareness and conversions by applying recommendations and modifying our existing web marketing strategy,” he said.

Google will announce the global and regional winners of the competition in late July.

More information

For more information, contact lecturer Katrina Hibbs.

Phone: 0412 559 019


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