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Future business leaders discovered at the 2011 ECU Business Experience

Thursday, 11 August 2011


Four finalist schools returned to ECU’s Joondalup campus to compete in the ECU Business Experience Grand Final on Friday 29 July. After strong performances in the heats on Monday 27 and Tuesday 28 June, John XXIII College, Perth Modern School, Trinity College and Wesley College were invited to take part in the final challenge of the 2011 Business Experience competition.

The ECU Business Experience is a business skills competition designed for high school students. School teams comprising year 10 and 11 students are invited on campus to learn from ECU’s industry-experienced lecturers and to apply creative thinking to an innovative case study, for the chance to win an iPod Nano each and a $750 prize for their school.

Last year’s debut saw six schools compete, with Wesley College ultimately taking out the top prize. This year eleven schools participated, including Carine Senior High School, Duncraig Senior High School, John XXIII College, Kingsway Christian College, Lake Joondalup Baptist College, Mater Dei College, Morley Senior High School, Perth Modern School, Quinns Baptist College, Trinity College and Wesley College.

For the final round, student teams from John XXIII College, Perth Modern School, Trinity College and Wesley College experienced an innovative workshop that focused on the employability skills taught at university level in the ECU Business Edge program. They were then presented with a case study to work on for four hours about the fictional WA town of ‘Diversity’, and the decision to invest in a sustainable future for the town through either solar or wind power.

Each team then presented their findings in ECU’s Council Chambers, to a panel of judges including Professor Atique Islam, Executive Dean of ECU’s Faculty of Business and Law; Ms Debbie Terelinck, from the City of Joondalup; Mr Rene Migliore, of 303 Advertising; and Dr Ian Martinus, from Yanchep Beach Joint Venture. The schools’ principals and students’ families were also invited to watch the presentations.

After four confident and creative presentations, the students, families, teachers and principals attended the Awards Reception for the winner’s announcement. The judges’ job was made difficult by the high standard shown across all schools, but in the end Perth Modern School took out first prize for their polished presentation and inspired ideas.

Ms Lorna Wardle, Economics teacher at Perth Modern School, and her students were delighted to be named winner for 2011. She believed the experience was a great extension of the students’ business studies at school.

“It challenges students to think about real world scenarios and apply the knowledge they have learnt in Economics. The students have to work in a team environment and allocate tasks to be prepared for their presentation - this simulates what happens in the workforce. They also have to use communication strategies to impress and persuade the judges. At the end of the competition the students walk away with a sense of achievement and a toolkit of skills that they can apply in the real world. A brilliant event - Perth Modern will be back next year. The organisers of the event are amazing and it ran like clockwork. Thank you ECU Faculty of Business and Law," she said.

The Faculty of Business and Law congratulates Perth Modern School, and all schools who participated, on a wonderful effort in 2011. The ECU Business Experience is expected to return in 2012.

More information

For more information on the ECU Business Experience competition, contact the Faculty of Business and Law Marketing Team.



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