Social Work Day poster
The Social Work Day Poster project was initiated by a Creative Industries student, the ECU South West Social Work Program and ECU's Corporate Marketing team. The purpose of the project is to promote the Social Work profession and investigate authenticity in marketing as it relates to the Social Work profession.
The first stage of the project was to ask Social Work Students and Practitioners how they would explain their profession to others. Through this survey, a professional marketer collated the most popular and representative responses. These responses were sent out for a survey to the same cohort for their responses. The posters were then developed, with some of the posters with messages promoted by the profession, but underrepresented in the Social Work student and practitioner responses.
The final phase of the project is to measure the popularity of each poster amongst Social Workers and Social Work practitioners. The evaluation will be comprised of analysing whether the more authentic Social Work messages were more or less popular than the ones created by the marketing team.
ResearchersMs Lynelle Watts
Ms Amy Hosking
ECU Corporate Marketing