Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
Master of Professional Marketing
This coursework master's course is designed to provide the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units to achieve strong competencies.
This qualification provides candidates with knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in their chosen field. In addition, the structure and subjects of this program have been selected and endorsed by key senior industry representatives.
The program aims to provide a balance between theory and practice. Participants are exposed to research and case study material through seminars, discussions and assigned project work.
Marketing Manager/Executive, Sales Manager/Executive, Business Development Officer, Marketing & Management Consultant, Customer Relationship Manager, Distribution Channel Coordinator, Product & Brand Manager, Advertising Manager/Executive, Public Relations & Publicity Coordinator, Promotions Officer/Coordinator, Media Liaison Coordinator, Advertising Account Executive, Marketing Researcher, Events Manager, Corporate Communications Manager, Social & not-for-profit Marketing Officer, Retail Manager
The Graduate Certificate of Business (Marketing) and Graduate Diploma of Business (Marketing) are also available in this discipline.
This course is available for on-campus study by students with an International student visa.