Start your career journey with a Bachelor of Business degree and you'll graduate with the right balance of theoretical knowledge, practical experience and employability skills.

With 13 majors to choose from, experience the freedom to focus in a field you’re passionate about, or pursue a range of subject areas to open doors to a variety of career options.

• Accounting, Economics and Finance
• Human Resource Management (HRM), International Business and Management
• Management of Information Technology
• Marketing
• Urban and Regional Planning

With many of our Business courses professionally recognised and accredited by industry organisations, you'll graduate with an internationally credible and portable degree.

Get the ECU Business Edge

We’ll teach you all you need to know about business but we’ll also provide you with the critical skills to get ahead in your career. The ECU Business Edge program is focused on building your employability skills alongside your business expertise and practical knowledge. You’ll develop skills such as leadership, teamwork, critical thinking and much more – skills that will give you the edge when you graduate.

Connect to Success

There are a wide range of opportunities on offer for our Business students to improve their skills in a practical setting. Some of the opportunities offered to students in 2011:

• Finance students participated in a finance work experience program through the National Australia Bank (NAB) called "UniConnect@nab"
• Marketing students developed their market research skills participating in a research project involving the Perth Fashion Festival
• Business Edge students worked in teams to create viable business proposals and presented to a panel of industry judges in the Best of the Best competition
• Planning students experienced "A Day in the Life of a Planner" during a one-day industry placement to assist students in applying theory to the workplace
• Marketing students won the Google Online Marketing Challenge for the Japan/Asia Pacific Region. The winners were awarded a trip to the Google Australia Headquarters in Sydney.
• Business Edge students took part in the Deloitte Dream Team Inter-University Competition to solve realistic business challenges

ECU Students Empower Through Enterprise

Students in Free Enterprise (SIFE) is one of the largest international university-based student business organisations, with over 48,000 members across 38 countries. Their projects empower people in need by applying business and economic concepts.

Through volunteer projects and group initiatives, SIFE students gain practical experience to complement their studies. They present their projects at national conferences and championships, and have received fantastic feedback from expert judges.

In 2011, the ECU SIFE team received a special commendation at the Vice Chancellor’s Student Awards for their work in engaging with the community.

Business brings out the best of the best

Each semester, our Business Edge students studying the BES1200 Business Knowledge unit, have the chance to make a business pitch to a panel of industry judges in the Best of the Best competition.

Working in teams, students create viable business proposals, with high-achieving teams being nominated to present their proposal in the competition. Students must then create an eight-minute pitch based on the elements of their assignment.

The teams deliver their proposals in a professional setting, gaining hands-on experience in making impressive presentations, and receive feedback from industry judges on their business ideas.

Planning students experience a day in the life of a Planner

Planning students studying the Practice of Planning unit recently experienced "A Day in the Life of a Planner" during a one‑day industry placement.

The aim of this placement was to bridge the gap between theory and practice, providing students with skills for the workplace.

The students spent time with professional planners in the public and private sectors, learning about the day-to-day tasks of the job, and receiving advice from experienced planners.

Besides getting a preview of what their future career might be like, students were given the opportunity to make strong connections with industry.

Business students experience leadership at CHOGM

In 2011, ECU students were offered an exclusive opportunity to become Administrative Support Volunteers for the Commonwealth Heads of Government Meeting (CHOGM). Nine Faculty of Business and Law students were selected to participate in a program by Volunteering WA.

Following their dedication and commitment, all students were successful in securing Team Leader roles for the actual event. Management and Engineering student Dominic Lindsay worked in the transport area for seven days, meeting with members of the CHOGM taskforce, briefing volunteers, allocating positions to volunteers, problem-solving and making on-the-spot decisions in the absence of others.

"A lot of what I’d learned in my Management classes applied – I had to think critically, and use leadership skills to keep everyone happy and things running smoothly. It was a great opportunity, both professionally and personally," he said.

Making a Career, Making a Difference

ECU Human Resource Management / Psychology double degree graduate Rebecca Olsen's career is off to a flying start with the successful launch of her own business, a high school program called "The Becoz Project" that aims to boost confidence in teens.

Rebecca's journey started when she won the 2009 WA Business Icon competition. "One of my lecturers encouraged me to enter the Business Icon competition, and I have never looked back," she said.

ECU Business Students Win 2011 Google Marketing Challenge

Competing against 35,000 students globally, a team of four ECU Marketing students won the 2011 Google Online Marketing Challenge for the Japan/Asia Pacific Region.

The team worked with local business Muddy Creek, an all-natural soap company, to develop an effective online marketing campaign using $200 worth of Google AdWords.

As winners, the students took a trip to the Google Australia Headquarters in Sydney.

Business students impress at inter-university competition

Four of our Business students competed in the 2011 Deloitte Dream Team competition, which sees students solve realistic business challenges. Michael Fitzgerald, Jessie Johnson, Kirsty Miller and Stephen Peghini were selected to participate by Deloitte from over 300 applications.

The 2011 ECU team worked on a case study about a cyclone disaster, presenting their recovery plan to a panel of Deloitte judges and university representatives. They came fourth in the competition, with two team members securing a paid summer internship with Deloitte.

Bringing industry experience into the classroom

Our Centre for Planning team has over 30 years of world-wide industry experience combined with our students benefiting from their wealth of knowledge and practical experience.

Senior Lecturer Dr Edward Andre is an Architect, Urban Designer, Landscape Architect and Town Planner; Senior Lecturer Tim Perkins has a background in Environmental Management and Planning, and has recently been invited, on behalf of ECU, to join the Australian Deans of Built Environment and Design Group; and Professor Geoff Syme undertakes a wide range of research in Urban and Regional Planning relating to built and natural environments.

• Course disciplines attached to this study area
  • Accounting
  • Arts / Business
  • Arts Management
  • Business
  • Economics
  • Event Management
  • Event, Sport & Recreation Management
  • Finance
  • Hospitality & Tourism Management
  • Hospitality Management
  • Human Resource Management
  • Human Resource Management / Psychology
  • International Business
  • Law / Business
  • Management
  • Management of Information Technology
  • Marketing
  • Marketing & Creative Services
  • Marketing, Advertising & Public Relations
  • Planning
  • Public Practice
  • Sport Management
  • Tourism Management