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  • Location:
    Mt Lawley
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Graduate Certificate of Creative Industries

Area of Specialisation In Retail Design and Planning

Explores, profiles and addresses a wide range of experiential retail examples currently operational, and introduces students to a variety of design methodologies, public relations strategies and practical skill based understandings to further career opportunities in 3D/spatial design, interior/exterior design, marketing and public relations.

Area of Specialisation structure

This Area of Specialisation structure will be available to students commencing the Area of Specialisation from Semester 2, 2014 onwards.

This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

The Graduate Certificate of Creative Industries (Retail Design and Planning) is designed to introduce graduate students and professional practitioners to the practice of retail interior/exterior design in the context of the consumer experience. Experiential retailing through thematically designed environments, memorable narratives, and the cohesion between human resources, environments, merchandising, and marketing, are now at the forefront of global retail industry practice.

The Graduate Certificate of Creative Industries (Retail Design and Planning) will explore, profile, and address a wide range of experiential retail examples currently operational, as well as introduce students to a variety of design methodologies, public relations strategies, and practical skill based understandings to further their career opportunities in 3D/spatial design, interior/exterior design, marketing, and public relations.



UnitDescription Points
Students must study these core units (30 credit points):
ADV4105Consumer Behaviour 15
TDD42053D Design Practices: Spatial Design 15
Plus 30 credit points (2 units) selected from:
DES4101Design Practices: Identity 15
PRN4121PR Issues and Crisis Management 15
TDD41013D Design Practices: Drawing in Space 15
TDD41023D Design Practices: Materiality 15
 

This major can also be studied in the following courses:

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