Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
G77 - CRICOS:
039440K
Course Main Navigation
Master of Professional Communications
Area of Specialisation In Advertising
Equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.
The project element allows additional mastery of advertising theory, research and practice.
Additional Information
Professional Recognition
This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts.
Related careers
Advertising Executive, Advertising Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Master of Professional Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts. The project element allows additional mastery of advertising theory, research and practice.
| Unit | Description | Points | |
|---|---|---|---|
| CMM4122 | Introduction to Research | 15 | |
| CMM4137 | Project Preparation | 15 | |
| CMM5220 | Communications Project 1 | 20 | |
| CMM5221 | Communications Project 2 | 20 | |
| Plus 45 credit points (3 units) from the following: | |||
| ADV4105 | Consumer Behaviour | 15 | |
| ADV4112 | International Advertising | 15 | |
| ADV4116 | Foundations of Advertising | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
| Plus 45 credit points (3 units) from the following: | |||
| ADV4102 | Creative Strategy: Process and Execution | 15 | |
| ADV4111 | The Business of Publishing | 15 | |
| ADV4117 | Strategic Branding | 15 | |
| CMM4117 | Creative Thinking | 15 | |
| Plus 20 credit points (1 unit) from the following: | |||
| CMM5110 | Globalisation, Cultural Diversity and Innovation | 20 | |
| CMM5111 | Convergences | 20 | |
| PRN5110 | Perception Management | 20 | |
| VIS5110 | Visual Communication | 20 | |
This major can also be studied in the following courses: