Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
G77 - CRICOS:
039440K
Course Main Navigation
Master of Professional Communications
Area of Specialisation In Creative Services
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing and related areas.
This specialisation enables students to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
Related careers
Advertising Manager, Public Relations Manager, Communications Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing, etc. The Master of Professional Communications, specialising in Creative Services is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
| Unit | Description | Points | |
|---|---|---|---|
| CMM4122 | Introduction to Research | 15 | |
| CMM4137 | Project Preparation | 15 | |
| CMM5220 | Communications Project 1 | 20 | |
| CMM5221 | Communications Project 2 | 20 | |
| Plus 45 credit points (3 units) from the following: | |||
| ADV4116 | Foundations of Advertising | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
| CMM4208 | Communications and Digital Technology | 15 | |
| DES4101 | Design Practices: Identity | 15 | |
| FAV4104 | Introduction to Digital Video | 15 | |
| IMM4121 | Digital Photomedia | 15 | |
| IMM4122 | Publishing on the World Wide Web | 15 | |
| PRN4120 | Foundations of Public Relations | 15 | |
| VIS4102 | Design Thinking | 15 | |
| Plus 45 credit points (3 units) from the following: | |||
| ADV4102 | Creative Strategy: Process and Execution | 15 | |
| ADV4111 | The Business of Publishing | 15 | |
| CMM4117 | Creative Thinking | 15 | |
| CSI4108 | Presentation Systems | 15 | |
| FAV4101 | Introduction to Video Production | 15 | |
| JOU4011 | Introduction to Journalism | 15 | |
| IMM4123 | Interactive Multimedia Authoring 1 | 15 | |
| PRN4115 | Public Relations Event Management | 15 | |
| PRN4124 | Public Relations Techniques | 15 | |
| Plus 20 credit points (1 units) from the following: | |||
| CMM5110 | Globalisation, Cultural Diversity and Innovation | 20 | |
| CMM5111 | Convergences | 20 | |
| PRN5110 | Perception Management | 20 | |
| VIS5110 | Visual Communication | 20 | |
This major can also be studied in the following courses: