Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
1 year full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
G78 - CRICOS:
058038G
Course Main Navigation
Graduate Diploma of Communications
Area of Specialisation In Advertising
Equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.
Additional Information
Professional Recognition
This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts.
Related careers
Advertising Executive, Advertising Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Graduate Diploma of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. The specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts.
| Unit | Description | Points | |
|---|---|---|---|
| CMM4122 | Introduction to Research | 15 | |
| Plus 45 credit points from: | |||
| ADV4105 | Consumer Behaviour | 15 | |
| ADV4112 | International Advertising | 15 | |
| ADV4116 | Foundations of Advertising | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
| CMM4137 | Project Preparation | * | 15 |
| Plus 60 credit points selected from: | |||
| ADV4102 | Creative Strategy: Process and Execution | 15 | |
| ADV4111 | The Business of Publishing | 15 | |
| ADV4117 | Strategic Branding | 15 | |
| CMM4117 | Creative Thinking | 15 | |
Note: Not all units are available each semester.
* CMM4137 to be taken only when proceeding to the Master of Professional Communications.
This major can also be studied in the following courses: