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Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

  • You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
 
    Area of Specialisation Availability:
  • Location:
    Mt Lawley
  • Delivery Mode:
    On-campus

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Graduate Diploma of Communications

Area of Specialisation In Creative Services

The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing and related areas.

This specialisation is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.

Related careers

Advertising Manager, Public Relations Manager, Communications Manager

Area of Specialisation structure

This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing, etc. The Graduate Diploma in Communications, specialising in Creative Services is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.



UnitDescription Points
CMM4122Introduction to Research 15
CMM4137Project Preparation*15
Select 45 credit points from the following:
ADV4116Foundations of Advertising 15
CMM4120Integrated Marketing Communication 15
CMM4208Communications and Digital Technology 15
DES4101Design Practices: Identity 15
FAV4104Introduction to Digital Video 15
IMM4121Digital Photomedia 15
IMM4122Publishing on the World Wide Web 15
IMM4123Interactive Multimedia Authoring 1 15
VIS4102Design Thinking 15
And select 45 credit points from the following:
ADV4102Creative Strategy: Process and Execution 15
ADV4111The Business of Publishing 15
CMM4117Creative Thinking 15
CSI4108Presentation Systems 15
FAV4101Introduction to Video Production 15
JOU4011Introduction to Journalism 15
PRN4115Public Relations Event Management 15
PRN4120Foundations of Public Relations 15
PRN4124Public Relations Techniques 15
*CMM4137 is only to be completed if continuing on to Masters level.
 

This major can also be studied in the following courses:

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