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    Major Availability:
  • Location:
    Joondalup
    Mt Lawley
  • Delivery Mode:
    On-campus
    Online

  • Location:
    Bunbury
    Joondalup
    Mt Lawley
  • Study Mode:
    Full-time
    Part-time
  • Delivery Mode:
    On-campus
    Online
  • Duration:
    3 years full-time or equivalent part-time
  • Faculty:
    Business and Law
  • School:
    Business
  • Code:
    G95
  • CRICOS:
    003740F
  • Indicative ATAR (TER):
    55
  • Indicative Fees

You are viewing indicative tuition fee information for domestic students. If you are an international student click here to calculate indicative tuition fees for your course.

Indicative tuition fees provided are estimates based on information available to Edith Cowan University at the time of their calculation and are presented as a guide for comparative purposes only. The fees which are ultimately applicable are subject to change. ECU makes no representations or warranties in relation to the reliability of these estimates or the methodologies used for their calculations.

I acknowledge that I understand that these tuition fees are indicative only and are subject to change.

First year indicative tuition fees for 2014 undergraduate courses (domestic students)

Commonwealth supported: AUD $10,085.00
Domestic fee paying: AUD $16,800.00

There are two types of domestic tuition fees as displayed above. Read the following information to identify which indicative tuition fee amount may be applicable to you.

Commonwealth Supported Place

Under this arrangement, the Australian Government contributes towards your tuition fees and you are responsible for the remaining tuition fees, called your 'student contribution'.

You are eligible to be Commonwealth Supported if you are studying:

  • a Bachelor's degree;
  • an Associate Diploma;
  • an Honours degree; or
  • selected Commonwealth Government Supported postgraduate courses.

You must also satisfy ONE of the following criteria:

  • You are an Australian Citizen.
  • You hold a Permanent Humanitarian visa.
  • You are a New Zealand Citizen and you are living in Australia whilst studying.
  • You hold an Australian Permanent Residency visa and you are living in Australia whilst studying.

Please note that eligibility for a Commonwealth Supported rate of fees does not determine your eligibility for a Higher Education Loan Program (HELP) loan. For further details and to obtain a more accurate indication of fees, please use the Fees Calculator.

Domestic Tuition Fee

Domestic tuition fees (unsubsidised full fee amount) will be applicable to you if you are not eligible for a Commonwealth Supported Place.

Domestic tuition fees also apply to non-award courses (courses or programs that do not lead to a higher education award, but are studied for general interest, professional purposes, or to gain entry to a degree program through an alternative pathway). More about non-award courses.

We recommend you visit our Fees Calculator for a more comprehensive view of the cost of courses and units.

Indicative tuition fee information for WAAPA VET courses can also be viewed on the Fees Calculator.

Course Main Navigation

 

Bachelor of Business

Major In Marketing

Provides the skills and knowledge required for a career in customer, product, brand and revenue management.

The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.

This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities.

Related careers

Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

Major structure

This Major structure will be available to students commencing the Major from Semester 1, 2015 onwards.

This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

Provides the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.
This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Careers
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher



The Marketing Major consists of 120 credit points (8 units) as per structure listed below.

UnitDescription Points
UNITS IN THE MAJOR:
MKT1600Marketing Principles & Practices 15
MKT2605Promotional Marketing 15
BUS3100Business Research Practices 15
MKT2608Consumer Behaviour 15
MKT2700Retail Marketing 15
MKT3600New Product Development 15
MKT3601Marketing Strategy 15
MKT3606Current Issues in Marketing 15
 

This major can also be studied in the following courses:

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