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Our courses information

Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

  • You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
 
    Area of Specialisation Availability:
  • Location:
    Mt Lawley
  • Delivery Mode:
    On-campus

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Master of Communications

Area of Specialisation In Advertising

Equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.

Related careers

Advertising Executive, Advertising Manager

Area of Specialisation structure

This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

The Master of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts. The project element allows additional mastery of advertising theory, research and practice.



UnitDescription Points
CMM4122Introduction to Research 15
Plus 90 credit points (6 units) from the following:
ADV4102Creative Strategy: Process and Execution 15
ADV4105Consumer Behaviour 15
ADV4111The Business of Publishing 15
ADV4112International Advertising 15
ADV4116Foundations of Advertising 15
ADV4117Strategic Branding 15
CMM4117Creative Thinking 15
CMM4120Integrated Marketing Communication 15
 

This major can also be studied in the following courses:

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