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Area of Specialisation Availability:
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Master of Communications
Area of Specialisation In Advertising
Equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.
Advertising Executive, Advertising Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Master of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts. The project element allows additional mastery of advertising theory, research and practice.
|CMM4122||Introduction to Research||15|
|Plus 90 credit points (6 units) from the following:|
|ADV4102||Creative Strategy: Process and Execution||15|
|ADV4111||The Business of Publishing||15|
|ADV4116||Foundations of Advertising||15|
|CMM4120||Integrated Marketing Communication||15|
This major can also be studied in the following courses: