Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
2 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
I24 - CRICOS:
061782D
Course Main Navigation
Master of Communications
Area of Specialisation In Creative Services
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing and related areas.
This specialisation is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
Related careers
Advertising Manager, Public Relations Manager, Communications Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing, etc. The Creative Services specialisation is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
| Unit | Description | Points | |
|---|---|---|---|
| CMM4122 | Introduction to Research | 15 | |
| Plus 90 credit points (6 units) from the following: | |||
| ADV4102 | Creative Strategy: Process and Execution | 15 | |
| ADV4111 | The Business of Publishing | 15 | |
| ADV4116 | Foundations of Advertising | 15 | |
| CMM4117 | Creative Thinking | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
| CMM4208 | Communications and Digital Technology | 15 | |
| CSI4108 | Presentation Systems | 15 | |
| DES4101 | Design Practices: Identity | 15 | |
| FAV4101 | Introduction to Video Production | 15 | |
| FAV4104 | Introduction to Digital Video | 15 | |
| IMM4121 | Digital Photomedia | 15 | |
| IMM4122 | Publishing on the World Wide Web | 15 | |
| IMM4123 | Interactive Multimedia Authoring 1 | 15 | |
| JOU4011 | Introduction to Journalism | 15 | |
| PRN4115 | Public Relations Event Management | 15 | |
| PRN4120 | Foundations of Public Relations | 15 | |
| PRN4124 | Public Relations Techniques | 15 | |
| VIS4102 | Design Thinking | 15 | |
This major can also be studied in the following courses: