Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Management - Code:
I55 - CRICOS:
066506F
Course Main Navigation
Master of Business and Technology
Area of Specialisation In Advertising
Advertising is a critical component of marketing communications in a business environment.
This specialisation provides students with strategic, creative, integrated, and international perspectives of the Advertising discipline.
Related careers
Advertising Executive, Advertising Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Advertising is a critical component of marketing communications in a business environment. This MBA specialisation provides students with strategic, creative, integrated, and international perspectives of the Advertising discipline.
| Unit | Description | Points | |
|---|---|---|---|
| ADV4112 | International Advertising | 15 | |
| ADV4117 | Strategic Branding | 15 | |
| CMM4117 | Creative Thinking | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
This major can also be studied in the following courses: