Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
Online
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Management - Code:
I55 - CRICOS:
066506F
Course Main Navigation
Master of Business and Technology
Area of Specialisation In Public Relations
Effective corporate communication is essential between an organisation and its audiences.
This specialisation provides students with an understanding of strategic communication management.
Related careers
Corporate Communications Manager, Public Relations Manager, Public Affairs Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Effective corporate communication is essential between an organisation and its audiences. This MBA specialisation provides students with an understanding of strategic communication management.
| Unit | Description | Points | |
|---|---|---|---|
| CMM4105 | Global Communications | 15 | |
| PRN4121 | PR Issues and Crisis Management | 15 | |
| PRN4123 | Corporate Communication | 15 | |
| PRN4124 | Public Relations Techniques | 15 | |
This major can also be studied in the following courses: