Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
Online
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Management - Code:
I55 - CRICOS:
066506F
Course Main Navigation
Master of Business and Technology
Area of Specialisation In Creative Services
Creative services are commercial services provided by consultants in advertising, public relations, design, writing, publishing, and production.
This specialisation provides students with basic skills in advertising and public relations.
Related careers
Advertising Manager, Public Relations Manager, Communications Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Creative Services are commercial services provided by consultants in advertising, public relations, design, writing, publishing, and production. This MBA specialisation provides students with basic skills in advertising and public relations.
| Unit | Description | Points | |
|---|---|---|---|
| CMM4117 | Creative Thinking | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
| PRN4123 | Corporate Communication | 15 | |
| PRN4124 | Public Relations Techniques | 15 | |
This major can also be studied in the following courses: