Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Management - Code:
I55 - CRICOS:
066506F
Course Main Navigation
Master of Business and Technology
Area of Specialisation In Integrated Marketing Communication
Integrated marketing communication has become an important component in marketing because of changes in technology and the needs of corporations and consumers.
This specialisation helps students to understand marketing communications and its relationship with marketing, advertising, and public relations.
Related careers
Advertising Manager, Public Relations Manager
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Integrated marketing communication has become an important component in marketing because of changes in technology and the needs of corporations and consumers. This specialisation helps students to understand marketing communications and its relationship with marketing, advertising, and public relations.
| Unit | Description | Points | |
|---|---|---|---|
| ADV4116 | Foundations of Advertising | 15 | |
| PRN4120 | Foundations of Public Relations | 15 | |
| CMM4120 | Integrated Marketing Communication | * | 15 |
| MBA5704 | Marketing Management | * # | 15 |
* Unit is available off-campus # Students may select another unit as an alternative to MBA5704, with the approval of the Course Coordinator.
This major can also be studied in the following courses: