Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
-
Major Availability:
- Location:
Joondalup - Delivery Mode:
On-campus
Online
- Location:
Joondalup - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
5 years full-time or equivalent part-time - Faculty:
Computing, Health and Science - School:
Engineering - Code:
K98 - CRICOS:
063467K - Indicative ATAR (TER):
75
Course Main Navigation
Bachelor of Engineering Bachelor of Business
Major In Marketing
Provides the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.
This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Related careers
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
Major structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Provides the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.
This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Careers
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
The Marketing Major consists of 120 credit points (8 units) as per structure listed below.
| Unit | Description | Points | |
|---|---|---|---|
| UNITS IN THE MAJOR: | |||
| MKT1600 | Marketing Principles & Practices | 15 | |
| MKT2605 | Promotional Marketing | 15 | |
| MKT2607 | Marketing Research | 15 | |
| MKT2608 | Consumer Behaviour | 15 | |
| MKT3550 | Retail Marketing | 15 | |
| MKT3600 | New Product Development | 15 | |
| MKT3601 | Marketing Strategy | 15 | |
| MKT3606 | Current Issues in Marketing | 15 | |
This major can also be studied in the following courses: