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Bachelor of Arts Bachelor of Communications

Major In Advertising

More than just a commercial, billboard or sub-section of a marketing plan, advertising is a business that combines art, science, communication and strategy.

Here you will learn about advertising management, integrated marketing communications, creative strategy and apply more than a little strategic branding along the way.

Non-Standard Timetable Information (e.g. early start, weekend courses, etc)

This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus.

Related careers

Advertising Manager, Media Buyer, Advertising Coordinator, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst


Major structure

This Major structure will be available to students commencing the Major from Semester 1, 2015 onwards.

This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. The degree can include elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.

Edith Cowan University's advertising degree addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.

Students may commence Level Two units of their Major in the first and second semesters of enrolment.

UnitDescription Points
Select 60 credit points (4 units) from the following:
ADV1116Foundations of Advertising 15
ADV2102Creative Strategy: Process and Execution 15
ADV2107Strategic Branding 15
ADV2220Advertising Management 15
Plus 60 credit points (4 units) from the following:
ADV2105Consumer Behaviour 15
ADV3111The Business of Publishing 15
ADV3112International Advertising 15
ADV3115Account Planning 15
ADV3406Media Buying and Planning 15
CMM3104Professional Placement 1 15
CCA3108Independent Study*15
ADV3120Current Issues in Marketing Communications*15
ADV3125Advertising Practice 15

* Students must have 70% course weighted average to study this unit.

Recommended Electives
It is recommended that students intending to study the Advertising Major complete some of the following Foundation Program elective units.

UnitDescription Points
BRO1000iTalk@ECU: Presentation Skills 15
CMM1204Writing for Communications 15
CMM1107Creative Thinking 15

This major can also be studied in the following courses:

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