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Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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More than just a commercial, billboard or sub-section of a marketing plan, advertising is a business that combines art, science, communication and strategy.
Here you will learn about advertising management, integrated marketing communications, creative strategy and apply more than a little strategic branding along the way.
This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus.
Advertising Manager, Media Buyer, Advertising Coordinator, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst
This major is accredited by the International Advertising Association (IAA).
This Major structure will be available to students commencing the Major from Semester 1, 2015 onwards.
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. The degree can include elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.
Edith Cowan University's advertising degree addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.
|Select 60 credit points (4 units) from the following:|
|ADV1116||Foundations of Advertising||15|
|ADV2102||Creative Strategy: Process and Execution||15|
|Plus 60 credit points (4 units) from the following:|
|ADV3111||The Business of Publishing||15|
|ADV3406||Media Buying and Planning||15|
|CMM3104||Professional Placement 1||15|
|ADV3120||Current Issues in Marketing Communications||*||15|
|BRO1000||iTalk@ECU: Presentation Skills||15|
|CMM1204||Writing for Communications||15|
This major can also be studied in the following courses: