Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Major Availability:
- Location:
Joondalup
Mt Lawley - Delivery Mode:
On-campus
- Location:
Joondalup
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
4 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
Y43 - CRICOS:
060866G - Indicative ATAR (TER):
55
Course Main Navigation
Bachelor of Arts Bachelor of Communications
Major In Advertising
More than just a commercial, billboard or sub-section of a marketing plan, advertising is a business that combines art, science, communication and strategy.
Here you will learn about advertising management, integrated marketing communications, creative strategy and apply more than a little strategic branding along the way.
Additional Information
Professional Recognition
This major is accredited by the International Advertising Association (IAA) and is therefore recognised internationally.
Related careers
Advertising Manager, Media Buyer, Advertising Coordinator, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst
Major structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. The degree can include elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.
Edith Cowan University's advertising degree is accredited by the International Advertising Association (IAA) and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
| Unit | Description | Points | |
|---|---|---|---|
| Select 60 credit points (4 units) from the following: | |||
| ADV2102 | Creative Strategy: Process and Execution | 15 | |
| ADV2105 | Consumer Behaviour | 15 | |
| ADV2107 | Strategic Branding | 15 | |
| ADV2116 | Foundations of Advertising | 15 | |
| CMM2120 | Integrated Marketing Communications | 15 | |
| Plus 60 credit points (4 units) from the following: | |||
| ADV3111 | The Business of Publishing | 15 | |
| ADV3112 | International Advertising | 15 | |
| ADV3115 | Account Planning | 15 | |
| ADV3406 | Media Buying and Planning | 15 | |
| CMM3104 | Professional Placement 1 | 15 | |
| CMM3108 | Independent Study Unit | * | 15 |
| CMM3120 | Current Issues in Marketing Communications | * | 15 |
| CMM3121 | Communication Research | 15 | |
* Students must have 70% course weighted average to study this unit.
Recommended Electives
It is recommended that students intending to study the Advertising Major complete some of the following Foundation Program elective units. Please note that MKT1600 (Marketing Principles and Practices) is a compulsory unit for the Advertising Major.
| Unit | Description | Points | |
|---|---|---|---|
| BRO1000 | iTalk@ECU: Presentation Skills | 15 | |
| CMM1104 | Writing for the Media | 15 | |
| CMM1107 | Creative Thinking | 15 | |
| MKT1600 | Marketing Principles & Practices | * | 15 |
* MKT1600 must be completed as a Foundation elective.
This major can also be studied in the following courses: