Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Major Availability:
- Location:
Joondalup
Mt Lawley - Delivery Mode:
On-campus
- Location:
Joondalup
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
4 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
Y43 - CRICOS:
060866G - Indicative ATAR (TER):
55
Course Main Navigation
Bachelor of Arts Bachelor of Communications
Major In Public Relations
Public relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.
This major provides students with the conceptual understanding and practical skills to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills and the ability to take the initiative and make decisions. It also strengthens writing and media relations skills and provides students with the knowledge and ability to plan and implement a range of communication strategies.
Additional Information
Professional Recognition
This major is accredited by the Public Relations Institute of Australia (PRIA) and is therefore recognised internationally.
Related careers
Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager
Major structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Public Relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.
This course provides students with the conceptual understanding and practical skills to make an effective contribution at any level. The course equips students with critical thinking, creativity and problem-solving skills; the ability to take the initiative and make decisions; it strengthens writing and media relations skills; and it provides students with the knowledge and ability to plan and implement a range of communication strategies.
The Public Relations major is accredited by the Public Relations Institute of Australia (PRIA), and is therefore recognised internationally.
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
| Unit | Description | Points | |
|---|---|---|---|
| Students must complete the following 7 units (105 credit points): | |||
| PRN2124 | Public Relations Event Management | 15 | |
| PRN2110 | Foundations of Public Relations | 15 | |
| PRN2123 | Public Relations Techniques | 15 | |
| PRN2125 | Communicating Through the Media | 15 | |
| PRN3123 | Corporate Communication | 15 | |
| PRN3125 | PR Campaign Planning and Management | 15 | |
| PRN3124 | PR Issues and Crisis Management | 15 | |
| Plus, select 1 unit (15 credit points) from the following: | |||
| CMM3121 | Communication Research | 15 | |
| CMM3115 | Global Communications | 15 | |
| CMM3104 | Professional Placement 1 | 15 | |
Recommended Electives
It is recommended that students intending to study the Public Relations Major complete some of the following Foundation Program elective units.
| Unit | Description | Points | |
|---|---|---|---|
| BRO1000 | iTalk@ECU: Presentation Skills | 15 | |
| CMM1104 | Writing for the Media | 15 | |
| CMM1107 | Creative Thinking | 15 | |
| WRT1110 | Introduction to Editing | 15 | |
This major can also be studied in the following courses: