Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
-
Major Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Joondalup
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
3 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
Y71 - CRICOS:
074075B - Indicative ATAR (TER):
55
Course Main Navigation
Bachelor of Communications
Major In Creative Services
For students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in areas such as advertising, design, public relations, specialist writing, print publishing, desktop publishing and other related fields.
Related careers
Advertising Executive, Public Relations Executive, Creative Consultant, Graphic Designer, Writer, Publisher
Major structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing, etc. The major in Creative Services is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
| Unit | Description | Points | |
|---|---|---|---|
| Students to select 60 credit points from: | |||
| ADV2102 | Creative Strategy: Process and Execution | 15 | |
| ADV2116 | Foundations of Advertising | 15 | |
| BRO2025 | Broadcasting Skills | 15 | |
| CMM2120 | Integrated Marketing Communications | 15 | |
| DES2101 | Design Practices: Identity | 15 | |
| DES2103 | Desktop Publishing | 15 | |
| DES2203 | Design Practices: Publication | 15 | |
| FAV2101 | Introduction to Video Production | 15 | |
| FAV2201 | Video Production: Drama and Documentary | 15 | |
| IMM2123 | Interactive Multimedia Authoring 1 | 15 | |
| JOU2111 | Introduction to Journalism | 15 | |
| PHO2103 | Studio Work | 15 | |
| PHO2221 | Advanced Digital Photomedia | 15 | |
| PRN2124 | Public Relations Event Management | 15 | |
| PRN2110 | Foundations of Public Relations | 15 | |
| PRN2123 | Public Relations Techniques | 15 | |
| Students to select a further 60 credit points from: | |||
| ADV3111 | The Business of Publishing | 15 | |
| CMM3104 | Professional Placement 1 | 15 | |
| CMM3108 | Independent Study Unit | 15 | |
| DES3206 | Design Practices: Information and Advertising Design | 15 | |
| FAV3231 | Digital Video 2 | 15 | |
| PHO3201 | Photojournalism and Editorial Practice | 15 | |
| PHO3305 | Studio Applications for Advertising | 15 | |
| PRN3122 | Corporate Communication | 15 | |
| WRT3114 | Writing and Editing | 15 | |
| WRT3123 | Production, Editing and Design | 15 | |
Recommended Electives
Note: It is recommended that students intending to study the Creative Services Major select four of the following foundation electives (60 credit points).
| Unit | Description | Points | |
|---|---|---|---|
| BRO1000 | iTalk@ECU: Presentation Skills | 15 | |
| CMM1107 | Creative Thinking | 15 | |
| FAV1101 | Introduction to Digital Video | 15 | |
| IMM1121 | Digital Photomedia | 15 | |
| IMM1122 | Publishing on the World Wide Web | 15 | |
| PHO1105 | Photo Work | * | 15 |
* Students should select PHO1105 if they intend to complete PHO2103.
This major can also be studied in the following courses: