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Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Bachelor of Communications
Major In Creative Services
For students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in areas such as advertising, design, public relations, specialist writing, print publishing, desktop publishing and other related fields.
Advertising Executive, Public Relations Executive, Creative Consultant, Graphic Designer, Writer, Publisher
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing, etc. The major in Creative Services is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
|Students to select 60 credit points from:|
|ADV2102||Creative Strategy: Process and Execution||15|
|ADV2116||Foundations of Advertising||15|
|CMM2120||Integrated Marketing Communications||15|
|DES2101||Design Practices: Identity||15|
|DES2203||Design Practices: Publication||15|
|FAV2101||Introduction to Video Production||15|
|FAV2201||Video Production: Drama and Documentary||15|
|IMM2123||Interactive Multimedia Authoring 1||15|
|JOU2111||Introduction to Journalism||15|
|PHO2221||Advanced Digital Photomedia||15|
|PRN2124||Public Relations Event Management||15|
|PRN2110||Foundations of Public Relations||15|
|PRN2123||Public Relations Techniques||15|
|Students to select a further 60 credit points from:|
|ADV3111||The Business of Publishing||15|
|CMM3104||Professional Placement 1||15|
|CMM3108||Independent Study Unit||15|
|DES3206||Design Practices: Information and Advertising Design||15|
|FAV3231||Digital Video 2||15|
|PHO3201||Photojournalism and Editorial Practice||15|
|PHO3305||Studio Applications for Advertising||15|
|WRT3114||Writing and Editing||15|
|WRT3123||Production, Editing and Design||15|
Note: It is recommended that students intending to study the Creative Services Major select four of the following foundation electives (60 credit points).
|BRO1000||iTalk@ECU: Presentation Skills||15|
|FAV1101||Introduction to Digital Video||15|
|IMM1122||Publishing on the World Wide Web||15|
* Students should select PHO1105 if they intend to complete PHO2103.
This major can also be studied in the following courses: