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Our courses information

Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

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    Major Availability:
  • Location:
    Joondalup
    Mt Lawley
  • Delivery Mode:
    On-campus
    Online

You are viewing indicative tuition fee information for domestic students. If you are an international student click here to calculate indicative tuition fees for your course.

Indicative tuition fees provided are estimates based on information available to Edith Cowan University at the time of their calculation and are presented as a guide for comparative purposes only. The fees which are ultimately applicable are subject to change. ECU makes no representations or warranties in relation to the reliability of these estimates or the methodologies used for their calculations.

I acknowledge that I understand that these tuition fees are indicative only and are subject to change.

First year indicative tuition fees for 2014 undergraduate courses (domestic students)

Commonwealth supported: AUD $6,621.00
Domestic fee paying: AUD $19,100.00

There are two types of domestic tuition fees as displayed above. Read the following information to identify which indicative tuition fee amount may be applicable to you.

Commonwealth Supported Place

Under this arrangement, the Australian Government contributes towards your tuition fees and you are responsible for the remaining tuition fees, called your 'student contribution'.

You are eligible to be Commonwealth Supported if you are studying:

  • a Bachelor's degree;
  • an Associate Diploma;
  • an Honours degree; or
  • selected Commonwealth Government Supported postgraduate courses.

You must also satisfy ONE of the following criteria:

  • You are an Australian Citizen.
  • You hold a Permanent Humanitarian visa.
  • You are a New Zealand Citizen and you are living in Australia whilst studying.
  • You hold an Australian Permanent Residency visa and you are living in Australia whilst studying.

Please note that eligibility for a Commonwealth Supported rate of fees does not determine your eligibility for a Higher Education Loan Program (HELP) loan. For further details and to obtain a more accurate indication of fees, please use the Fees Calculator.

Domestic Tuition Fee

Domestic tuition fees (unsubsidised full fee amount) will be applicable to you if you are not eligible for a Commonwealth Supported Place.

Domestic tuition fees also apply to non-award courses (courses or programs that do not lead to a higher education award, but are studied for general interest, professional purposes, or to gain entry to a degree program through an alternative pathway). More about non-award courses.

We recommend you visit our Fees Calculator for a more comprehensive view of the cost of courses and units.

Indicative tuition fee information for WAAPA VET courses can also be viewed on the Fees Calculator.

Course Main Navigation

 

Bachelor of Communications

Major In Public Relations

Public relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.

This major provides students with the conceptual understanding and practical skills to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills and the ability to take the initiative and make decisions. It also strengthens writing and media relations skills and provides students with the knowledge and ability to plan and implement a range of communication strategies.

Non-Standard Timetable Information (e.g. early start, weekend courses, etc)

This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus.

Related careers

Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager

Accreditation

Major structure

This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

Public Relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.

This course provides students with the conceptual understanding and practical skills to make an effective contribution at any level. The course equips students with critical thinking, creativity and problem-solving skills; the ability to take the initiative and make decisions; it strengthens writing and media relations skills; and it provides students with the knowledge and ability to plan and implement a range of communication strategies.

The Public Relations major is accredited by the Public Relations Institute of Australia (PRIA), and is therefore recognised internationally.



Students may commence Level Two units of their Major in the first and second semesters of enrolment.

UnitDescription Points
Students must complete the following 8 units (120 credit points):
PRN2124Public Relations Event Management 15
PRN2110Foundations of Public Relations 15
PRN2123Public Relations Techniques 15
PRN2125Communicating Through the Media 15
PRN3123Corporate Communication 15
PRN3125PR Campaign Planning and Management 15
PRN3124PR Issues and Crisis Management 15
PRN3130Social Media and Online Presence Management 15
 


Recommended Electives
It is recommended that students intending to study the Public Relations Major complete some of the following Foundation Program elective units.

UnitDescription Points
BRO1000iTalk@ECU: Presentation Skills 15
CMM1204Writing for Communications 15
CMM1107Creative Thinking 15
WRT1110Introduction to Editing 15
 

This major can also be studied in the following courses:

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