Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Minor Availability:
- Location:
Joondalup
Mt Lawley - Delivery Mode:
On-campus
- Location:
Joondalup
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
3 years full-time or equivalent part-time - Faculty:
Education and Arts - School:
Communications and Arts - Code:
Y71 - CRICOS:
074075B - Indicative ATAR (TER):
55
Course Main Navigation
Bachelor of Communications
Minor In Advertising
Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency.
Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.
Mixed Mode Delivery Details
This minor will become progressively available online from 2014 onwards. Students commencing study in this minor and who are eligible for advanced standing, may be required to complete units on campus.
Minor structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.
| Unit | Description | Points | |
|---|---|---|---|
| Select the following 4 units (60 credit points): | |||
| ADV2102 | Creative Strategy: Process and Execution | 15 | |
| ADV2107 | Strategic Branding | 15 | |
| ADV2116 | Foundations of Advertising | 15 | |
| ADV3406 | Media Buying and Planning | 15 | |
This major can also be studied in the following courses: