Site tools: Preferences | Site feedback | A+ A-
You are here: ECU Home > Future Students >
Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online (Off-campus) - Duration:
1.5 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
I76 - CRICOS:
075288C
Master of Professional Marketing
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Master of Professional Marketing comprises a total of 180 credit points (12 units) and consists of:
- Core units totalling 120 credit points (8 units); and
- Elective units totalling 60 credit points (4 units).
Core Units
| Unit | Description | Points | |
|---|---|---|---|
| MKT5100 | Marketing Principles and Practices | 15 | |
| MKT5706 | Consumer Behaviour | 15 | |
| MKT5707 | Promotional Marketing | 15 | |
| MKT5709 | Services Marketing | 15 | |
| MKT5130 | Marketing Research | 15 | |
| MKT5702 | Professional Communication | 15 | |
| MKT5215 | Marketing Strategy | 15 | |
| MKT5550 | Retail Marketing | 15 | |
| PLUS 60 credit points (4 units) selected from the following: | |||
| MKT5700 | Current Issues in Marketing A | 15 | |
| MKT5708 | International Marketing | 15 | |
| MKT5712 | Social and Not for Profit Marketing | 15 | |
| MKT5716 | New Product Development | 15 | |
| OR any other elective from an area of interest as approved by the Course Coordinator | |||