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Stage 1
Stage 1 requires the completion of coursework units in research methodologies as well as the state of knowledge and research activity in Marketing plus two thesis preparation units.
Stage 2
Students complete a thesis in an area of study identified during thesis preparation in discussion with the course coordinator and their supervisor. The thesis component of this course is entirely research based and is equivalent to one year of full-time study. Each semester students will enrol in the research thesis unit at 50 or 100% of full-time enrolment. Students are required to continue re-enrolling in the thesis unit each semester until the thesis is submitted for examination.
Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
- Location:
Joondalup - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
2 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
J30 - CRICOS:
065176E
Master of Marketing by Research
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The course normally comprises two years of full-time study or the equivalent part-time study. The program includes two stages. Stage 1 requires the completion of 120 credit points (6 units). At the conclusion of Stage 1, students unable to proceed to Stage 2 may be eligible to graduate with a Post Graduate exit award.
Stage 1
Stage 1 requires the completion of coursework units in research methodologies as well as the state of knowledge and research activity in Marketing plus two thesis preparation units.
| Unit | Description | Points | |
|---|---|---|---|
| Semester 1 | |||
| BSA5701 | Business Research Methods | 15 | |
| MTL5200 | Thesis Preparation A | 30 | |
| MKT5704 | Qualitative Research Methods | 15 | |
| Semester 2 | |||
| MTL5201 | Thesis Preparation B | 30 | |
| MKT5700 | Current Issues in Marketing A | 15 | |
| MKT5705 | Quantitative Research Methods | 15 | |
Stage 2
Students complete a thesis in an area of study identified during thesis preparation in discussion with the course coordinator and their supervisor. The thesis component of this course is entirely research based and is equivalent to one year of full-time study. Each semester students will enrol in the research thesis unit at 50 or 100% of full-time enrolment. Students are required to continue re-enrolling in the thesis unit each semester until the thesis is submitted for examination.
| Unit | Description | Points | |
|---|---|---|---|
| MKT6200 | Masters Thesis | 0 | |