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Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
- Location:
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online (Off-campus) - Duration:
1 year full-time or equivalent part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
S53 - CRICOS:
063475K
Graduate Diploma of Business (Marketing)
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Graduate Diploma of Business (Marketing) comprises of 120 credit points (8 units).
| Unit | Description | Points | |
|---|---|---|---|
| GRADUATE DIPLOMA OF BUSINESS (MARKETING) | |||
| Six (6) core units: | |||
| MKT5100 | Marketing Principles and Practices | 15 | |
| MKT5706 | Consumer Behaviour | 15 | |
| MKT5707 | Promotional Marketing | 15 | |
| MKT5709 | Services Marketing | 15 | |
| MKT5130 | Marketing Research | 15 | |
| MKT5702 | Professional Communication | 15 | |
| Plus select two (2) units from: | |||
| MKT5215 | Marketing Strategy | 15 | |
| MKT5550 | Retail Marketing | 15 | |
| MKT5700 | Current Issues in Marketing A | 15 | |
| MKT5708 | International Marketing | 15 | |
| MKT5712 | Social and Not for Profit Marketing | 15 | |
| MKT5716 | New Product Development | 15 | |