Top of page
Global Site Navigation

Future Students

Local Section Navigation

Help us improve our content by rating this page.

Page rating system

Please tell us why your content rating for this page is low.
If you'd rather not, just click Submit.

You are here:
ECU is currently converting this web content to a more mobile friendly format. If you find the content below is not formatting correctly during this transition please view on desktop browser.
Main Content

Our courses information

Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

To receive your course information, please enter your email address below
Email address Email
Thank you! The course information has been emailed to you.
  • Courses
  • Location
  • Study Mode
  • Delivery Mode
  • Duration
  • Mid-year intake
  • Indicative ATAR (TER)
  • Indicative Fees (1st Year):
  • CRICOS (International students)
  • Related Careers
  • Admission Requirements
  • Special Admission Requirements
Email me these courses Email me my favourites
Thank you! The course information has been emailed to you. Close
  • Location:
    Joondalup +
    Mt Lawley
  • Note: + Can only be studied across campuses.
  • Study Mode:
    Full-time
    Part-time
  • Delivery Mode:
    On-campus
  • Duration:
    3 years full-time or equivalent part-time
  • Faculty:
    Business and Law
  • School:
    Business
  • Code:
    Y98
  • CRICOS:
    077127D
  • Indicative ATAR (TER):
    55
  • Indicative Fees

You are viewing indicative tuition fee information for domestic students. If you are an international student click here to calculate indicative tuition fees for your course.

Indicative tuition fees provided are estimates based on information available to Edith Cowan University at the time of their calculation and are presented as a guide for comparative purposes only. The fees which are ultimately applicable are subject to change. ECU makes no representations or warranties in relation to the reliability of these estimates or the methodologies used for their calculations.

I acknowledge that I understand that these tuition fees are indicative only and are subject to change.

First year indicative tuition fees for 2014 undergraduate courses (domestic students)

Commonwealth supported: AUD $10,085.00
Domestic fee paying: AUD $16,800.00

There are two types of domestic tuition fees as displayed above. Read the following information to identify which indicative tuition fee amount may be applicable to you.

Commonwealth Supported Place

Under this arrangement, the Australian Government contributes towards your tuition fees and you are responsible for the remaining tuition fees, called your 'student contribution'.

You are eligible to be Commonwealth Supported if you are studying:

  • a Bachelor's degree;
  • an Associate Diploma;
  • an Honours degree; or
  • selected Commonwealth Government Supported postgraduate courses.

You must also satisfy ONE of the following criteria:

  • You are an Australian Citizen.
  • You hold a Permanent Humanitarian visa.
  • You are a New Zealand Citizen and you are living in Australia whilst studying.
  • You hold an Australian Permanent Residency visa and you are living in Australia whilst studying.

Please note that eligibility for a Commonwealth Supported rate of fees does not determine your eligibility for a Higher Education Loan Program (HELP) loan. For further details and to obtain a more accurate indication of fees, please use the Fees Calculator.

Domestic Tuition Fee

Domestic tuition fees (unsubsidised full fee amount) will be applicable to you if you are not eligible for a Commonwealth Supported Place.

Domestic tuition fees also apply to non-award courses (courses or programs that do not lead to a higher education award, but are studied for general interest, professional purposes, or to gain entry to a degree program through an alternative pathway). More about non-award courses.

We recommend you visit our Fees Calculator for a more comprehensive view of the cost of courses and units.

Indicative tuition fee information for WAAPA VET courses can also be viewed on the Fees Calculator.

Course Main Navigation

 

Bachelor of Marketing and Creative Services

This course structure will be available to students commencing the course from Semester 1, 2015 onwards.

This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.


Course structure

Marketing units - core 120 credit points 8 units
Marketing units - electives 60 credit points 4 units
Creative Services units 180 credit points 12 units
 



MARKETING UNITS

UnitDescription Points
Core units
MKT1600Marketing Principles & Practices 15
MKT2605Promotional Marketing 15
MKT2608Consumer Behaviour 15
MKT2700Retail Marketing 15
MKT3600New Product Development 15
MKT3601Marketing Strategy 15
MKT3606Current Issues in Marketing 15
BUS3100Business Research Practices 15
Plus 4 units:
MKT1605Professional Communication 15
MKT2195Services Marketing and Management 15
MKT3120International Marketing*15
MKT3604Social and Not for Profit Marketing*15
Or up to four elective units as approved by the Course Coordinator
 


* This unit may not be offered on-campus every year.

CREATIVE SERVICES UNITS

UnitDescription Points
2 units selected from:
CMM1107Creative Thinking 15
CCA1108Communications and Digital Technology 15
BRO1000iTalk@ECU: Presentation Skills 15
DEF1106Collaborative Design 15
IMM1121Digital Photomedia 15
IMM1122Publishing on the World Wide Web 15
PHO1105Photo Work 15
Plus 5 units selected from:
ADV1116Foundations of Advertising 15
DES2101Design Practices: Identity 15
DES2102Design Practices: Pre-press 15
DES2103Desktop Publishing 15
IMM2125Interface and Information Design 15
PHO2103Studio Work 15
PRN2110Foundations of Public Relations 15
TDD22043D Design Practices: Narrative Design 15
or any Level 2000 or 3000 unit as approved by the Course Coordinator.
Plus 5 units selected from:
ADV2107Strategic Branding 15
ADV2102Creative Strategy: Process and Execution 15
DES2203Design Practices: Publication 15
DES3206Design Practices: Information and Advertising Design 15
FAV3231Digital Video 2 15
PHO2202Images and Pleasures 15
PHO3305Studio Applications for Advertising 15
TDD32053D Design Practices: Spatial Design 15
or any Level 2000 or 3000 unit as approved by the Course Coordinator.
 

#### SAT-RCO-RYP: 325635, Course Structure ####
#### SAT-RCO-GET-VARS ['location':'toplevel','studymode':''] ####
#### SAT-RCO-GET-VARS ['sector':'', 'campus':''] ####
#### SAT-RCO-GET-VARS ['action':'structure'] ####
Skip to top of page