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MARKETING UNITS
* This unit may not be offered on-campus every year.
CREATIVE SERVICES UNITS
Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
- Location:
Joondalup +
Mt Lawley
Note: + Can only be studied across campuses.
- Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
3 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
Y98 - Indicative ATAR (TER):
55
Bachelor of Marketing and Creative Services
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.
Course structure
| Marketing units - core | 120 credit points | 8 units | |
| Marketing units - electives | 60 credit points | 4 units | |
| Creative Services units | 180 credit points | 12 units | |
MARKETING UNITS
| Unit | Description | Points | |
|---|---|---|---|
| Core units | |||
| MKT1600 | Marketing Principles & Practices | 15 | |
| MKT2605 | Promotional Marketing | 15 | |
| MKT2607 | Marketing Research | 15 | |
| MKT2608 | Consumer Behaviour | 15 | |
| MKT3550 | Retail Marketing | 15 | |
| MKT3600 | New Product Development | 15 | |
| MKT3601 | Marketing Strategy | 15 | |
| MKT3606 | Current Issues in Marketing | 15 | |
| Plus 4 units selected from: | |||
| MKT1605 | Professional Communication | 15 | |
| MKT2195 | Services Marketing and Management | 15 | |
| MKT3120 | International Marketing | * | 15 |
| MKT3604 | Social and Not for Profit Marketing | * | 15 |
| Or up to four elective units as approved by the Course Coordinator | |||
* This unit may not be offered on-campus every year.
CREATIVE SERVICES UNITS
| Unit | Description | Points | |
|---|---|---|---|
| 2 units selected from: | |||
| CMM1107 | Creative Thinking | 15 | |
| CCA1108 | Communications and Digital Technology | 15 | |
| BRO1000 | iTalk@ECU: Presentation Skills | 15 | |
| DEF1104 | Design Foundations: Drawing | 15 | |
| DEF1106 | Collaborative Design | 15 | |
| IMM1121 | Digital Photomedia | 15 | |
| IMM1122 | Publishing on the World Wide Web | 15 | |
| PHO1105 | Photo Work | 15 | |
| Plus 5 units selected from: | |||
| ADV2116 | Foundations of Advertising | 15 | |
| DES2101 | Design Practices: Identity | 15 | |
| DES2102 | Design Practices: Pre-press | 15 | |
| DES2103 | Desktop Publishing | 15 | |
| IMM2125 | Interface and Information Design | 15 | |
| PHO2103 | Studio Work | 15 | |
| PRN2110 | Foundations of Public Relations | 15 | |
| TDD2204 | 3D Design Practices: Narrative Design | 15 | |
| or any Level 2000 or 3000 unit as approved by the Course Coordinator. | |||
| Plus 5 units selected from: | |||
| ADV2107 | Strategic Branding | 15 | |
| ADV2102 | Creative Strategy: Process and Execution | 15 | |
| DES2203 | Design Practices: Publication | 15 | |
| DES3206 | Design Practices: Information and Advertising Design | 15 | |
| FAV3231 | Digital Video 2 | 15 | |
| PHO2202 | Images and Pleasures | 15 | |
| PHO3305 | Studio Applications for Advertising | 15 | |
| TDD3205 | 3D Design Practices: Spatial Design | 15 | |
| or any Level 2000 or 3000 unit as approved by the Course Coordinator. | |||