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Our courses information

Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

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  • Courses
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  • Mid-year intake
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  • Location:
    Joondalup +
    Mt Lawley
  • Note: + Can only be studied across campuses.
  • Study Mode:
  • Delivery Mode:
  • Duration:
    3 years full-time or equivalent part-time
  • Faculty:
    Business and Law
  • School:
  • Code:
  • Indicative ATAR (TER):
  • Indicative Fees

You are viewing indicative tuition fee information for domestic students. If you are an international student click here to calculate indicative tuition fees for your course.

Indicative tuition fees provided are estimates based on information available to Edith Cowan University at the time of their calculation and are presented as a guide for comparative purposes only. The fees which are ultimately applicable are subject to change. ECU makes no representations or warranties in relation to the reliability of these estimates or the methodologies used for their calculations.

I acknowledge that I understand that these tuition fees are indicative only and are subject to change.

First year indicative tuition fees for 2014 undergraduate courses (domestic students)

Commonwealth supported: AUD $10,085.00
Domestic fee paying: AUD $16,800.00

There are two types of domestic tuition fees as displayed above. Read the following information to identify which indicative tuition fee amount may be applicable to you.

Commonwealth Supported Place

Under this arrangement, the Australian Government contributes towards your tuition fees and you are responsible for the remaining tuition fees, called your 'student contribution'.

You are eligible to be Commonwealth Supported if you are studying:

  • a Bachelor's degree;
  • an Associate Diploma;
  • an Honours degree; or
  • selected Commonwealth Government Supported postgraduate courses.

You must also satisfy ONE of the following criteria:

  • You are an Australian Citizen.
  • You hold a Permanent Humanitarian visa.
  • You are a New Zealand Citizen and you are living in Australia whilst studying.
  • You hold an Australian Permanent Residency visa and you are living in Australia whilst studying.

Please note that eligibility for a Commonwealth Supported rate of fees does not determine your eligibility for a Higher Education Loan Program (HELP) loan. For further details and to obtain a more accurate indication of fees, please use the Fees Calculator.

Domestic Tuition Fee

Domestic tuition fees (unsubsidised full fee amount) will be applicable to you if you are not eligible for a Commonwealth Supported Place.

Domestic tuition fees also apply to non-award courses (courses or programs that do not lead to a higher education award, but are studied for general interest, professional purposes, or to gain entry to a degree program through an alternative pathway). More about non-award courses.

We recommend you visit our Fees Calculator for a more comprehensive view of the cost of courses and units.

Indicative tuition fee information for WAAPA VET courses can also be viewed on the Fees Calculator.

Course Main Navigation


Bachelor of Marketing, Advertising and Public Relations

This course structure will be available to students commencing the course from Semester 2, 2015 onwards.

This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

Core Units
UnitDescription Points
Marketing (8 units)
MKT1600Marketing Principles & Practices 15
MKT2605Promotional Marketing 15
MKT2608Consumer Behaviour 15
MKT2700Retail Marketing 15
BUS3100Business Research Practices 15
MKT3600New Product Development 15
MKT3601Marketing Strategy 15
MKT3606Current Issues in Marketing 15

Core Units
UnitDescription Points
Advertising (6 units)
ADV1116Foundations of Advertising 15
ADV2102Creative Strategy: Process and Execution 15
ADV2107Strategic Branding 15
ADV3112International Advertising 15
ADV3125Advertising Practice 15
ADV3406Media Buying and Planning 15

Core Units
UnitDescription Points
Public Relations (6 units)
PRN2110Foundations of Public Relations 15
PRN2123Public Relations Techniques 15
PRN2124Public Relations Event Management 15
PRN2125Communicating Through the Media 15
PRN3125PR Campaign Planning and Management 15
PRN3130Social Media and Online Presence Management 15

Elective Units
Select 4 units from the following:

UnitDescription Points
ADV2220Advertising Management 15
ADV3111The Business of Publishing 15
ADV3115Account Planning 15
ADV3120Current Issues in Marketing Communications 15
BUS3700Business Study Tour 15
CMM3116Current Industry Analysis 15
FBL3501Business Practicum 15
MKT1605Professional Communication 15
MKT2195Services Marketing and Management 15
MKT3120International Marketing 15
MAN3705International Negotiation 15
PRN3123Corporate Communication 15
PRN3124PR Issues and Crisis Management 15
SPM2122Sport Marketing 15
or any level two or level 3 unit as approved by the Course Coordinator

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