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Marketing (12 units)
* This unit may not be offered on-campus every year.
Advertising & Public Relations (12 units)
Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
- Location:
Joondalup +
Mt Lawley
Note: + Can only be studied across campuses.
- Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus - Duration:
3 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
Y99 - CRICOS:
077130J - Indicative ATAR (TER):
55
Bachelor of Marketing, Advertising and Public Relations
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.
Marketing (12 units)
| Unit | Description | Points | |
|---|---|---|---|
| Core units | |||
| MKT1600 | Marketing Principles & Practices | 15 | |
| MKT2605 | Promotional Marketing | 15 | |
| MKT2607 | Marketing Research | 15 | |
| MKT2608 | Consumer Behaviour | 15 | |
| MKT3550 | Retail Marketing | 15 | |
| MKT3600 | New Product Development | 15 | |
| MKT3601 | Marketing Strategy | 15 | |
| MKT3606 | Current Issues in Marketing | 15 | |
| Plus 4 units selected from: | |||
| MKT1605 | Professional Communication | 15 | |
| MKT2195 | Services Marketing and Management | 15 | |
| MKT3120 | International Marketing | * | 15 |
| MKT3604 | Social and Not for Profit Marketing | * | 15 |
| Or up to four elective units as approved by the Course Coordinator | |||
* This unit may not be offered on-campus every year.
Advertising & Public Relations (12 units)
| Unit | Description | Points | |
|---|---|---|---|
| Core units | |||
| CMM1107 | Creative Thinking | 15 | |
| BRO1000 | iTalk@ECU: Presentation Skills | 15 | |
| ADV2102 | Creative Strategy: Process and Execution | 15 | |
| ADV2107 | Strategic Branding | 15 | |
| ADV2116 | Foundations of Advertising | 15 | |
| PRN2110 | Foundations of Public Relations | 15 | |
| PRN2125 | Communicating Through the Media | 15 | |
| ADV3112 | International Advertising | 15 | |
| ADV3406 | Media Buying and Planning | 15 | |
| PRN2124 | Public Relations Event Management | 15 | |
| PRN3125 | PR Campaign Planning and Management | 15 | |
| Plus one x 15 credit point elective (1 unit) as approved by the Course Coordinator | |||