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Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

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  • Courses
  • Location
  • Study Mode
  • Delivery Mode
  • Duration
  • Mid-year intake
  • Indicative ATAR (TER)
  • Indicative Fees (1st Year):
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  • Location:
    Joondalup +
    Mt Lawley
  • Note: + Can only be studied across campuses.
  • Study Mode:
    Full-time
    Part-time
  • Delivery Mode:
    On-campus
  • Duration:
    3 years full-time or equivalent part-time
  • Faculty:
    Business and Law
  • School:
    Business
  • Code:
    Y99
  • CRICOS:
    077130J
  • Indicative ATAR (TER):
    55
  • Indicative Fees
First year indicative tuition fees for undergraduate courses (domestic students)

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Commonwealth Supported Place

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Course Main Navigation

 

Bachelor of Marketing, Advertising and Public Relations

This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.



Marketing (12 units)

UnitDescription Points
Core units
MKT1600Marketing Principles & Practices 15
MKT2605Promotional Marketing 15
BUS3100Business Research Practices 15
MKT2608Consumer Behaviour 15
MKT2700Retail Marketing 15
MKT3600New Product Development 15
MKT3601Marketing Strategy 15
MKT3606Current Issues in Marketing 15
Plus 4 units selected from:
MKT1605Professional Communication 15
MKT2195Services Marketing and Management 15
MKT3120International Marketing*15
MKT3604Social and Not for Profit Marketing*15
Or up to four elective units as approved by the Course Coordinator
 


* This unit may not be offered on-campus every year.

Advertising & Public Relations (12 units)

UnitDescription Points
Core units
CMM1107Creative Thinking 15
BRO1000iTalk@ECU: Presentation Skills 15
ADV2102Creative Strategy: Process and Execution 15
ADV2107Strategic Branding 15
ADV2116Foundations of Advertising 15
PRN2110Foundations of Public Relations 15
PRN2125Communicating Through the Media 15
ADV3112International Advertising 15
ADV3406Media Buying and Planning 15
PRN2124Public Relations Event Management 15
PRN3125PR Campaign Planning and Management 15
Plus one x 15 credit point elective (1 unit) as approved by the Course Coordinator
 

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