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Master of Marketing by Research

This course is designed to provide advanced, research based studies in theoretical and applied areas of Marketing.

It aims to develop understanding of the state of knowledge in the discipline area alongside knowledge and ability relating to research methods and research activity in Marketing.

Students will be engaged in a significant research investigation resulting in the production of a thesis with either a theoretical or an applied focus.

Admission requirements

In addition to minimum requirements, the following is required:

Stage 1 (Coursework and thesis):
Students require a Bachelor Degree for admission to Stage 1.

Stage 2 (Thesis stage only):
Students can be admitted directly to Stage 2 with the following qualifications:
- A Bachelors degree with Honours; or
- An approved research-based Graduate Diploma; or
- An approved equivalent qualification; or
- Appropriate research preparation.