Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- Location:
Joondalup
Mt Lawley - Study Mode:
Full-time, Part-time - Delivery Mode:
On-campus - Duration:
3 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
K77 - CRICOS:
066499M
Course Main Navigation
Bachelor of Marketing, Advertising and Public Relations
Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.
These elements are strategically integrated into this cross-discipline course combining managerial with creative skills.
Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students.
Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns.
Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries.
All these abilities are enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge.
The marketing units in this course are available on the Joondalup campus and the creative services units on Mount Lawley campus.
Admission requirements
Minimum admission requirements apply to enter this course.
Related careers
Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Graphic Designer, Advertising Account Manager, Sales Executive, Marketing Executive