Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- Location:
Mt Lawley - Study Mode:
Part-time - Delivery Mode:
Off-campus
On-campus - Duration:
1 year part-time - Faculty:
Business and Law - School:
Marketing, Tourism and Leisure - Code:
S54
Course Main Navigation
Graduate Certificate of Business (Marketing)
Designed for business practitioners who wish to further their knowledge and understanding of marketing.
This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles.
The course aims to provide a balance between theory and practice. Participants are exposed to case study material in each area and through seminars, discussions and assigned project work.
Admission requirements
In addition to minimum requirements, the following is required:
An undergraduate degree in a discipline other than Marketing OR equivalent prior learning including at least five years appropriate professional experience.
Related careers
Marketing Manager/Executive, Sales Manager/Executive, Business Development Officer, Marketing & Management Consultant, Customer Relationship Manager, Distribution Channel Coordinator, Product & Brand Manager, Advertising Manager/Executive, Public Relations & Publicity Coordinator, Promotions Officer/Coordinator, Media Liaison Co-ordinator, Advertising Account Executive, Marketing Researcher, Events Manager, Corporate Communications Manager, Social & not-for-profit Marketing Officer, Retail Manager