Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
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Area of Specialisation Availability:
- Location:
Mt Lawley - Delivery Mode:
On-campus
- Location:
Bunbury
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online - Duration:
2 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Interdisciplinary Courses (BL) - Code:
I34 - CRICOS:
063503M
Course Main Navigation
Master of Business Administration
Area of Specialisation In Marketing
Provides students with the added skills and knowledge necessary to manage a business in an increasingly competitive and complex business environment.
Marketing, as the driving force of the modern business, is characterised by its diversity of functions. This specialisation addresses many of these functions from a managerial perspective.
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Marketing specialisation will provide the MBA graduate with the added skills and knowledge necessary to manage a business in an increasingly competitive and complex business environment. Marketing, as the driving force of the modern business, is characterised by its diversity of functions. This specialisation addresses many of these functions from a managerial perspective.
The Marketing Specialisation consists of 60 credit points (4 units).
| Unit | Description | Points | |
|---|---|---|---|
| Select four (4) units from: | |||
| MKT5130 | Marketing Research | 15 | |
| MKT5215 | Marketing Strategy | 15 | |
| MKT5550 | Retail Marketing | 15 | |
| MKT5700 | Current Issues in Marketing A | 15 | |
| MKT5702 | Professional Communication | 15 | |
| MKT5706 | Consumer Behaviour | 15 | |
| MKT5707 | Promotional Marketing | 15 | |
| MKT5708 | International Marketing | 15 | |
| MKT5709 | Services Marketing | 15 | |
| MKT5712 | Social and Not for Profit Marketing | 15 | |
| MKT5716 | New Product Development | 15 | |
This major can also be studied in the following courses: