Our courses information
Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.
- You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
-
Area of Specialisation Availability:
- Delivery Mode:
Online
- Location:
Bunbury
Mt Lawley - Study Mode:
Full-time
Part-time - Delivery Mode:
On-campus
Online - Duration:
2 years full-time or equivalent part-time - Faculty:
Business and Law - School:
Interdisciplinary Courses (BL) - Code:
I34 - CRICOS:
063503M
Course Main Navigation
Master of Business Administration
Area of Specialisation In Event Management
Designed for professionals working in event management, or those new to the field, who wish to develop their skills, knowledge and experiences in relation to the management of various event forms and the marketing and/or public relations and communications strategies relevant for event managers, alongside conceptual and practical competency in the area of event operations management.
The phenomenon of events in society, such as the cultural, economic and political impacts and meanings of a range of events, alongside motives and benefits for event consumers will also be considered.
Non-Standard Timetable Information (e.g. early start, weekend courses, etc)
This specialisation will be delivered across campuses. Students will be required to attend classes on both campuses to complete it.
Area of Specialisation structure
This unitset structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Event Management specialisation comprises of 60 credit points (4 units) and is designed for professionals working in event management, or those new to the field, who wish to develop their skills, knowledge and experiences in relation to the management of various event forms and the marketing and/or public relations and communications strategies relevant for event managers, alongside conceptual and practical competency in the area of event operations management. The phenomenon of events in society, such as the cultural, economic and political impacts and meanings of a range of events, alongside motives and benefits for event consumers will also be considered.
| Unit | Description | Points | |
|---|---|---|---|
| TSM5202 | Introduction to Event Management | 15 | |
| TSM5501 | Event Operations Management | 15 | |
| Plus 1 unit selected from: | |||
| PRN4115 | Public Relations Event Management | 15 | |
| MKT5707 | Promotional Marketing | 15 | |
| CMM4120 | Integrated Marketing Communication | 15 | |
| Plus 1 unit selected from: | |||
| SPM5114 | Sport Venues and Events | 15 | |
| TSM5500 | Business Events Management | 15 | |
This major can also be studied in the following courses: