Our courses information

Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

  • You can email a course fact sheet to yourself by using the form below. Multiple email addresses by separating them with a comma ',' (3 maximum).
 
  • Location:
    Joondalup +
    Mt Lawley
    • Note: + Can only be studied across campuses.
  • Study Mode:
    Full-time
    Part-time
  • Delivery Mode:
    On-campus
  • Duration:
    3 years full-time or equivalent part-time
  • Faculty:
    Business and Law
  • School:
    Marketing, Tourism and Leisure
  • Code:
    Y99
  • CRICOS:
    077130J
  • Indicative ATAR (TER):
    55

Course Main Navigation

 

Bachelor of Marketing, Advertising and Public Relations

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The combination of Marketing, Advertising and Public Relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.

Students will be required to attend classes on both campuses to complete the course.

Related careers

Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Sales Executive, Graphic Designer, Advertising Account Manager, Web Designer

Related studies

The Bachelor of Communications and Bachelor of Business are also available in these disciplines.

Related courses


This course is available for on-campus study by students with an International student visa.