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Our courses information

Our courses offer the right balance of practical knowledge and academic excellence and a wide range of study options.

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  • Courses
  • Location
  • Study Mode
  • Delivery Mode
  • Duration
  • Mid-year intake
  • Indicative ATAR (TER)
  • Indicative Fees (1st Year):
  • CRICOS (International students)
  • Related Careers
  • Admission Requirements
  • Special Admission Requirements
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  • Location:
    Joondalup +
    Mt Lawley
  • Note: + Can only be studied across campuses.
  • Study Mode:
    Full-time
    Part-time
  • Delivery Mode:
    On-campus
  • Duration:
    3 years full-time or equivalent part-time
  • Faculty:
    Business and Law
  • School:
    Business
  • Code:
    Y99
  • CRICOS:
    077130J
  • Indicative ATAR (TER):
    55
  • Indicative Fees

Indicative tuition fees provided are estimates based on information available to Edith Cowan University at the time of their calculation and are presented as a guide for comparative purposes only. The fees which are ultimately applicable are subject to change. ECU makes no representations or warranties in relation to the reliability of these estimates or the methodologies used for their calculations.

I acknowledge that I understand that these tuition fees are indicative only and are subject to change.

First year indicative tuition fees for 2014 undergraduate courses (domestic students)

Commonwealth supported: AUD $10,085.00
Domestic fee paying: AUD $16,800.00

There are two types of domestic tuition fees as displayed above. Read the following information to identify which indicative tuition fee amount may be applicable to you.

Commonwealth Supported Place

Under this arrangement, the Australian Government contributes towards your tuition fees and you are responsible for the remaining tuition fees, called your 'student contribution'.

You are eligible to be Commonwealth Supported if you are studying:

  • a Bachelor's degree;
  • an Associate Diploma;
  • an Honours degree; or
  • selected Commonwealth Government Supported postgraduate courses.

You must also satisfy ONE of the following criteria:

  • You are an Australian Citizen.
  • You hold a Permanent Humanitarian visa.
  • You are a New Zealand Citizen and you are living in Australia whilst studying.
  • You hold an Australian Permanent Residency visa and you are living in Australia whilst studying.

Please note that eligibility for a Commonwealth Supported rate of fees does not determine your eligibility for a Higher Education Loan Program (HELP) loan. For further details and to obtain a more comprehensive indication of tuition fees, please use the Fees Calculator.

Domestic Tuition Fee

Domestic tuition fees (unsubsidised full fee amount) will be applicable to you if you are not eligible for a Commonwealth Supported Place.

Domestic tuition fees also apply to non-award courses (courses or programs that do not lead to a higher education award, but are studied for general interest, professional purposes, or to gain entry to a degree program through an alternative pathway). More about non-award courses.

We recommend you visit our Fees Calculator for a more comprehensive view of the cost of courses and units.

Course Main Navigation

 

Bachelor of Marketing, Advertising and Public Relations

Provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators and to establish and manage media relations.

The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia to develop and showcase students' strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

The combination of disciplines gives students a competitive career advantage and access to a wide range of industries.

Non-Standard Timetable Information (e.g. early start, weekend courses, etc)

Students will be required to attend classes on both campuses to complete the course.

Related careers

Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Sales Executive, Graphic Designer, Advertising Account Manager, Web Designer

Related studies

The Bachelor of Business (with a major in Marketing) and Bachelor of Marketing & Creative Services are also available in these disciplines.

Related courses


This course is available for on-campus study by students with an International student visa.

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