School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Fundamentals of Value Creation in Business
  • Unit Code

    FBL5030
  • Year

    2018
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Mohd Saiyidi MAT RONI

Description

The continued success of any business firm rests on its ability to create economic value for its customers. In this unit, students examine the options a firm may have to create value, and apply the economic, accounting and financial techniques used to evaluate the impact of those options on the firm's financial performance. These techniques enable managers to view decisions from a number of perspectives that allow them to understand their business and the risks it faces in its economic environment.

Students apply innovation and creativity to identify, plan, develop and strategically manage sustainable growth in a business.
The Australian Computer Society (ACS) has adopted the Skills framework for the Information Age (SFIA). This framework has been used to inform the learning outcomes of this unit.
The unit meets SFIA learning outcomes in the following: Business analysis, Data Analysis.
The unit is aligned with the ACS CBOK in the following. Assessed in assignments: Problem Solving (Design); Professional Knowledge (Teamwork); Technology Resources (Hardware and Software Fundamentals). Assessed in exam: Professional Knowledge (Ethics, Professionalism, Societal Issues); Outcomes Management (IT Project Management). Not assessed: Problem Solving (Abstraction); Professional Knowledge (Professionalism, Interpersonal Communications); Technology Resources (Data and Information management).

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the sources of economic values in a business
    a. Distinguish between micro- and macroeconomic concepts for creating value.
    b. Explain how economists use models to predict human behaviour based on models of supply and demand and market structures.
    c. Explain why firms exists and how do they work.

  2. Apply accounting concept of value creation understanding financial statements
    a. Apply the accounting concepts, assumptions, and principles underpinning financial accounting.
    b. Communicate how financial accounting information is generated, processed and used to facilitate sound economic decision making.
    c. Demonstrate analytical and numeracy skills to interpret financial statements.
  3. Apply financial techniques to evaluate value creation options - capital budgeting concept
    a. Explain the objective of capital budgeting and relate this to the objective of the firm.
    b. Calculate investment cash flows relevant for a capital project.
    c. Identify the capital budgeting techniques that are appropriate for a capital budgeting situation and draw an investment profile for a capital project.


Unit Content

  1. Economic perspective on the nature and creation of value.
  2. Demand and Supply the behaviour of buyers and sellers in markets.
  3. Economic perspectives on the nature and creation of value.
  4. Capital budgeting techniques and analysis.
  5. Analysis of cash flows.
  6. Interpreting transactions and how they impact on financial statements.
  7. Financial statement analyses that enable managers to assess the financial position and performance of a business.
  8. Markets, strategies and value.
  9. Sources of funding, capital structure and weighted average cost of capital.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 114 x 2 hour seminar13 x 2 hour seminarNot Offered
Semester 213 x 2 hour seminarNot OfferedNot Offered
Summer7 x 2 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In on-campus mode, this unit will be delivered as a Blended model integrating face-to-face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities.

Off-campus students will access unit materials online and participate in online discussion, activities, readings, and self-paced work via Blackboard.

This unit uses principles associated with authentic learning to introduce students to realistic business situations that require analysis using relevant concepts and skills. Students are required to take on the role of management advisors to a company investigating ways of creating economic value and achieving a competitive advantage over their rivals. Lecturers introduce the relevant economic, accounting and financial concepts and techniques, after which students investigate various scenarios in order to make justified decisions faced by risk and uncertainty. Industry leaders will feature as guest lecturers, enabling learners to make the connections between theory and practical application.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
TestOnline Test
Learning outcomes (1 a-c)
20%
AssignmentGroup Assignment
Learning Outcomes (2 a-c)
35%
TestTest
Learning Outcomes (3 a-c)
35%
ExerciseWeekly Online Tutorial10%
ONLINE
TypeDescriptionValue
TestOnline Test
Learning Outcomes (1 a-c)
20%
TestTest
Learning Outcomes (3 a-c)
35%
AssignmentGroup Assignment
Learning Outcomes (2 a-c)
35%
ExerciseWeekly Online Tutorial10%

Core Reading(s)

  • Golab. A., & Vanderplank, K. (2016). Fundamentals of value creation in business. Sydney, NSW: McGraw Hill Education.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

FBL5030|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Fundamentals of Value Creation in Business
  • Unit Code

    FBL5030
  • Year

    2018
  • Enrolment Period

    2
  • Version

    4
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Mohd Saiyidi MAT RONI

Description

The continued success of any business firm rests on its ability to create economic value for its customers. In this unit, students examine the options a firm may have to create value, and apply the economic, accounting and financial techniques used to evaluate the impact of those options on the firm's financial performance. These techniques enable managers to view decisions from a number of perspectives that allow them to understand their business and the risks it faces in its economic environment.

Students apply innovation and creativity to identify, plan, develop and strategically manage sustainable growth in a business.
The Australian Computer Society (ACS) has adopted the Skills framework for the Information Age (SFIA). This framework has been used to inform the learning outcomes of this unit.
The unit meets SFIA learning outcomes in the following: Business analysis, Data Analysis.
The unit is aligned with the ACS CBOK in the following. Assessed in assignments: Problem Solving (Design); Professional Knowledge (Teamwork); Technology Resources (Hardware and Software Fundamentals). Assessed in exam: Professional Knowledge (Ethics, Professionalism, Societal Issues); Outcomes Management (IT Project Management). Not assessed: Problem Solving (Abstraction); Professional Knowledge (Professionalism, Interpersonal Communications); Technology Resources (Data and Information management).

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the sources of economic values in a business at both micro- and macro-economic terms.
  2. Evaluate firm performance through analysis of real-world financial accounting data.
  3. Apply financial and investment decision techniques to make investment recommendations for organisations.

Unit Content

  1. Economic perspective on the nature and creation of value.
  2. Demand and Supply the behaviour of buyers and sellers in markets.
  3. Economic perspectives on the nature and creation of value.
  4. Capital budgeting techniques and analysis.
  5. Analysis of cash flows.
  6. Interpreting transactions and how they impact on financial statements.
  7. Financial statement analyses that enable managers to assess the financial position and performance of a business.
  8. Markets, strategies and value.
  9. Sources of funding, capital structure and weighted average cost of capital.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 114 x 2 hour seminar13 x 2 hour seminarNot Offered
Semester 213 x 2 hour seminarNot OfferedNot Offered
Summer7 x 2 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In on-campus mode, this unit will be delivered as a technology enhanced learning model integrating face-to-face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities.

Online students will access unit materials online and participate in online discussion, activities, readings, and self-paced work via Blackboard.

This unit uses principles associated with authentic learning to introduce students to realistic business situations that require analysis using relevant concepts and skills. Students are required to take on the role of management advisors to a company investigating ways of creating economic value and achieving a competitive advantage over their rivals. Lecturers introduce the relevant economic, accounting and financial concepts and techniques, after which students investigate various scenarios in order to make justified decisions faced by risk and uncertainty. Industry leaders will feature as guest lecturers, enabling learners to make the connections between theory and practical application.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
TestOnline test
Learning outcomes (1)
20%
AssignmentGroup Assignment
Learning Outcomes (2)
35%
TestTest
Learning Outcomes (3)
35%
ExerciseWeekly Online tutorial
Learning Outcomes (1-3)
10%
ONLINE
TypeDescriptionValue
TestOnline test
Learning Outcomes (1)
20%
AssignmentGroup Assignment
Learning Outcomes (2)
35%
TestTest
Learning Outcomes (3)
35%
ExerciseWeekly Online tutorial
Learning Outcomes (1-3)
10%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

FBL5030|4|2