School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Sport Venues and Events
  • Unit Code

    SPM3114
  • Year

    2017
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Co-ordinator

    Dr Ashlee Annie MORGAN

Description

This unit examines major sport venue and event management, and the inter-relationship between the two, from a sport business perspective. The unit focuses upon the planning and management of sport events,including aspects such as the bid process, planning, marketing, sponsorship, risk management and implementation. It also examines the relationship between sport venue design and operational management,considering the elements of planning, marketing, crowd control, security and other operational aspects of the management of major venues. Students are also introduced to future trends in national and international sport venue design and management.

Equivalent Rule

Unit was previously coded SPM5114

Learning Outcomes

On completion of this unit students should be able to:

  1. Define the key processes involved in the operation of major sport venues.
  2. Examine the inter-relationship between major sport venue and event management.
  3. Identify future trends in sport venues and events.
  4. Outline the processes involved in major sport event planning and delivery.

Unit Content

  1. Introduction to sport venue and event management.
  2. Types of sport events.
  3. Venue design and construction, and future trends in stadia design.
  4. Implementing the event.
  5. Marketing and sponsorship of events.
  6. Management of event personnel.
  7. Planning, legal issues and risk management for events.
  8. Bidding for events.
  9. Event organisation.
  10. Venue operations - services and programs; day-to-day operations; budgeting and financial accountability.
  11. Venue management and marketing.
  12. Venue security and crowd control.

Teaching and Learning Processes

The mode of delivery for this unit is through weekly on-campus lectures, external on site lectures and industry visits. There is also an international global context to this unit with critical examination of the management and structure of significant international sporting events. The teaching and learning approach in this unit is enhanced through in-class discussions, where the skills of working effectively with others (specifically team working and task collaboration), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where guest lecturers from event management agencies, commercial operators and government agencies provide industry relevant information and networking opportunities for students. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), and depth and breadth of coverage and ability to research effectively using both academic and contemporary sources incorporating industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Essay2500 Word Essay30%
ReportGroup Bid Document30%
ExaminationExam40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students’ work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM3114|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Sport Venues and Events
  • Unit Code

    SPM3114
  • Year

    2017
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Co-ordinator

    Dr Ashlee Annie MORGAN

Description

This unit examines major venue and event management, and the inter-relationship between the two, from a business perspective. Stadia and large multi-purpose venues play a key role in the hosting of sporting and other events (such as concerts, festivals, conferences, expositions and various functions). These venues encourage the activation and vibrancy of a city and effective use can generate a range of socio-cultural, economic and tourism-related benefits.
The unit focuses upon the planning and management of sport stadia and large multi-purpose venues, including aspects such as venue design, operations management and revenue maximisation. It also examines sponsorship, media, broadcasting, and security considerations for both venues and events. Students are introduced to future trends and critical issues in national and international stadia and venue design and management.

Equivalent Rule

Unit was previously coded SPM5114

Learning Outcomes

On completion of this unit students should be able to:

  1. Define the key processes involved in the operation of major sport venues.
  2. Examine the inter-relationship between major sport venue and event management.
  3. Identify future trends in sport venues and events.
  4. Outline the processes involved in major sport event planning and delivery.

Unit Content

  1. Introduction to stadia and large venue management.

  2. Safety and security.
  3. Impacts and legacies.
  4. Critical issues and future trends in stadia and large venue design and management.
  5. Evaluating teamwork in sport and event management.
  6. Venue planning.
  7. Venue design.
  8. Stakeholder management.
  9. Venue operations and event management.
  10. Financial management and revenue maximisation.
  11. Human resources management.
  12. Sponsorship and advertising.
  13. Media (including social media) and broadcasting.

Teaching and Learning Processes

The mode of delivery for this unit is through weekly on-campus seminars. There is also an international global context to this unit with critical examination of the management of significant international sport stadia and venues. The teaching and learning approach in this unit is enhanced through in-class discussions, where the skills of working effectively with others (specifically team work and task collaboration), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where guest lecturers and site visits provide industry relevant information and networking opportunities for students. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), and depth and breadth of coverage and ability to research effectively using both academic and contemporary sources incorporating industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayIndividual Essay30%
ReportGroup Venue Project30%
ExaminationExam40%

Core Reading(s)

  • Masterman, G. (2014). Strategic sports event management (3rd ed.). London: Routledge.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students’ work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM3114|1|2