School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Event Operations Management
  • Unit Code

    TSM3501
  • Year

    2017
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Co-ordinator

    Dr David LAMB

Description

The emphasis of this unit is to provide students with conceptual and practical competency in the area of event operations management. The focus will be on developing skills and knowledge concerning different aspects of event management operations. Where possible, practical examples will be provided to demonstrate the successful application of operations management in an event context.

Prerequisite Rule

Students must pass 1 units from TSM2202

Equivalent Rule

Unit was previously coded TSM5501

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the operational aspects of an event's business plan and identify areas of commercial risk and opportunities for improvement.
  2. Apply knowledge and awareness of issues likely to impact upon the management of event operations.
  3. Appraise the extent and importance of the 'behind-the-scenes' activities that are involved staging an event.
  4. Demonstrate the process of staging an event from developing its initial concept through to delivering it as a completed project.
  5. Outline how to apply and implement the detailed tasks that contribute to the conduct of a successful event.

Unit Content

  1. Environmental/ green issues in operating events.
  2. Evolution of event operations management and significant research undertaken.
  3. Future challenges and issues in event operations management.
  4. Introduction: Establishing the scale, scope & schema.
  5. Participant demand management: Creating and managing the demand for an event.
  6. People management: Utilising human resources efficiently.
  7. Performance evaluation & control: Controlling and measuring an event.
  8. Risk management: Managing risks, safety, security and legal issues for an event.
  9. Scheduling and time management:Utilising project management tools and techniques.
  10. Strategic management: Analysing the strategic context in which demand for an event is determined and how an event is designed, refined and conducted.
  11. Venue selection & management: Selecting and capitalising upon a venue.

Teaching and Learning Processes

The mode of delivery for this unit is through weekly on campus seminars with a number of guest speakers and academic readings. The teaching and learning process is enhanced through in class discussions and group work, where the ability to communicate effectively and practice critical appraisal skills are paramount. The unit involves engaged teaching through case study work of real life events and through invited presentations from professionals in the event industry. Students are required to undertake a range of individual assessments which are assessed for quality academic and professional standards, including written communication, critical analysis and depth of breath of coverage and the ability to utilise both professional and academic sources of information.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayEssay (2000 words)30%
ReportReport (3500 words)50%
TestTest 20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students’ work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM3501|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Event Operations Management
  • Unit Code

    TSM3501
  • Year

    2017
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Co-ordinator

    Dr David LAMB

Description

The emphasis of this unit is to provide students with conceptual and practical competency in the area of event operations management. The focus will be on developing skills and knowledge concerning different aspects of event management operations. Where possible, practical examples will be provided to demonstrate the successful application of operations management in an event context.

Prerequisite Rule

Students must pass 1 units from TSM2202

Equivalent Rule

Unit was previously coded TSM5501

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the operational aspects of an event's business plan and identify areas of commercial risk and opportunities for improvement.
  2. Apply knowledge and awareness of issues likely to impact upon the management of event operations.
  3. Appraise the extent and importance of the 'behind-the-scenes' activities that are involved staging an event.
  4. Demonstrate the process of staging an event from developing its initial concept through to delivering it as a completed project.
  5. Outline how to apply and implement the detailed tasks that contribute to the conduct of a successful event.

Unit Content

  1. Environmental/ green issues in operating events.
  2. Evolution of event operations management and significant research undertaken.
  3. Future challenges and issues in event operations management.
  4. Introduction: Establishing the scale, scope & schema.
  5. Participant demand management: Creating and managing the demand for an event.
  6. People management: Utilising human resources efficiently.
  7. Performance evaluation & control: Controlling and measuring an event.
  8. Risk management: Managing risks, safety, security and legal issues for an event.
  9. Scheduling and time management:Utilising project management tools and techniques.
  10. Strategic management: Analysing the strategic context in which demand for an event is determined and how an event is designed, refined and conducted.
  11. Venue selection & management: Selecting and capitalising upon a venue.

Teaching and Learning Processes

The mode of delivery for this unit is through weekly on campus seminars with a number of guest speakers and academic readings. The teaching and learning process is enhanced through in class discussions and group work, where the ability to communicate effectively and practice critical appraisal skills are paramount. The unit involves engaged teaching through case study work of real life events and through invited presentations from professionals in the event industry. Students are required to undertake a range of individual assessments which are assessed for quality academic and professional standards, including written communication, critical analysis and depth of breath of coverage and the ability to utilise both professional and academic sources of information.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayEssay (2000 words)30%
ReportReport (3500 words)50%
TestTest 20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students’ work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM3501|1|2