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Marketing and promotion

The marketing plan is the responsibility of the Partner Institution as outlined in the Agreement. The Partner Institution should develop the marketing plan in consultation with their Client Manager and the designated Partnership Development Manager.

The marketing plan should include:

  • objectives, including projected enrolments;
  • analysis of target markets;
  • key constraints;
  • marketing strategies to be employed;
  • resource requirements; and
  • timing for implementation.

Publications

All publications prepared by the Partner Institution which include information relating to ECU and ECU courses, including the use of the ECU logo, must be sent to the Partnerships Officer for approval before being released for printing. Examples of such publications include:

  • brochure;
  • website content;
  • student handbook; and
  • advertisements.

The Partner Institution should consult the ECU Corporate Style Guidelines prior to preparing any publications. Any questions regarding the ECU writing style, logo, or use of images should be directed to the Partnerships Officer. Pre-approval of advertisements is possible, provided that the advertisements are not changed thereafter.

ECU marketing support and previews

Requests for ECU support of marketing activities need to be identified in the marketing plan. As far as practicable, ECU will endeavour to provide the necessary support. Please contact Partnerships Officer for further details.

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